Mobile Market

The Global Mobile Revolution Has Begun

The mobile revolution is changing the way the world gathers, consumes, and uses information.  Publishers of print media such as yellow pages, directories, and newspapers and magazines, are quickly realizing that, with the downturn of their current ad revenues, it is essential that they offer and promote their content through mobile media, which will soon replace many, if not most, printed materials.  Everyone will soon have access to all of their printed resource materials on their smartphones and portable tablets.  The whole world of information is quickly moving to real time mobile distribution.

Mobile Technology

Mobile technology is quickly becoming the primary source for delivering location-based content.  Together Apple and Android are selling 250,000 internet-enabled mobile phones daily.  Tablets, a brand new category, are expected to sell  60 million units in 2011 and 80 million in 2012.  Today’s mobile technology allows the user to search hyper-local information and discover nearby businesses, live events, and discounts in real time.

Recent Comments on the Explosive Growth of the Mobile Market

  • Merchants that miss the m-commerce wave are not only missing
    new business opportunities; they are likely to lose customers who
    gravitate to these new highly personalized, location-based
    services.
  • Mobile will be bigger than the Internet” – SAI Business Insider.
  • AT&T’s mobile data traffic exploded by a factor of 50 since the
    introduction of the iPhone.”
  • Mobile phone penetration will exceed one per person in the United States by 2015.
  • By 2015 there will be 1.8 billion broadband users worldwide purchasing goods and services from mobile devices.
  • By 2015 the mobile internet will perform at a par with the desktop.
  • The stakes are rising as a new generation, accustomed to being constantly connected through mobile devices, advances to becoming the mainstream consumer market of tomorrow.
  • Increasingly, customers are reaching their brands and service providers via mobile.
  • B2C companies cannot afford to let their mobile guard down.
  • While smartphones still represent a minority of the mobile market, they are responsible for the majority of internet traffic – not only in the U.S., but in all of North America and Europe.
  • Mobile application downloads doubled in North America from 1 billion in 2009 to almost 2 billion in 2010.  By 2015 there will be 6 billion mobile application downloads in North America alone.
  • Mobile is adding new value to online commerce.
  • Mobile provides increased opportunities to deliver more immersive experiences that follow the consumer, regardless of whether they are accessing services from their home, their office, or moving in transit.
  • Innovative applications that integrate location, personalization,social networks, and user preference capabilities unique to mobile have captured the consumer’s imagination.
  • With the rapid embrace of smartphones, mobile is increasingly becoming the platform that can make or break the strength of a brand or business that wants to hold on to its customers.

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