Clients new to Silkin Management Group almost always want more new patients. This is usually fairly easy to accomplish by implementing the successful marketing and promotion techniques and activities that we have developed in our 30 years of delivering practice management to thousands of clients. But, in order to accomplish this it requires someone in the office taking responsibility for the actions and getting them done. This would be the promotional secretary.
In part 1 of this series of articles about the job duties of a promotional secretary, we went over a) what promotion and marketing is, and b) the necessity of having someone in the office overseeing the promotion and marketing actions required. This article can be found on this Silkin Management Group blog site. Today we will list our some of the duties of that job. These job duties can also be found in Silkin Management Group’s Office Policy and Job Description Manual which all Silkin Management Group clients receive as part of their management program.
Here is the first half of the key job duties of a promotional secretary:
• Sees to it that all staff are trained and know their roles in asking for referrals.
• In liaison with the Doctor and the appropriate staff, works out which patients should be talked to about referrals.
• Gets business cards and/or appropriate coupons made up for handing out to patients as something for them to give to prospective referrals.
• Does all necessary costing and gets financial approval for all promotional actions.
• Creates a promotional calendar covering six months into the future. Each major promotional event (mailers, social media updates, website changes, newsletters, outside lectures, newspaper articles, patient appreciation week, etc.) would go on the calendar.
• Updates the promotional calendar monthly. Keeps it continually full for six months out.
• Sees that a successful reactivation program is implemented and kept in. This would include letters and phone calls to reactivate inactive patients.
• Arranges promotional lectures for the Doctor to give in the community.
• Prepares all forms of advertisements used.
In our next Silkin Management Group blog we will list out the remaining job duties of this position
Jono LoBue
Silkin Management Group Consultant
For more information about Silkin Management Group’s Office Policy and Job Description Manual give us a call at 800-695-0257.
Or go to our website at www.silkinmanagementgroup.com
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