Crunched Billboard

The Amélie Company, a Denver-based ad agency, made this billboard for the State of Colorado to promote safe driving. The text at the bottom reads “Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.” The agency wrote:

The Colorado State Patrol wanted to call attention to the dangers of driving aggressively around commercial motor vehicles. Our target audience was the typical mid-twenties male commuter who considers himself a good driver, but is actually a menace. We stayed away from scare tactics and instead created a graphic, bold campaign that used language familiar to our target and that would be very memorable to the audience as a whole.

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