Abramet: Drinking and driving, 1

Nice ad. Pity that the other two in the series are the same ad executed from a different angle. Take the idea and push it further. Use a broken beer bottle etc etc

Nice concept and visual art!

I agree! Nice to further develop the concept.I wouldn't mind changing the text. The visual says it all. Why overkill? If one need the text one should make it more intersting, that is merely saying the same as the visual message!

Sorry...

http://ineeda-advertise.blogspot.com/2007/10/ltsa-direct-mail-dont-dri...

I agree! Nice to further develop the concept.I wouldn't mind changing the text. The visual says it all. Why overkill? If one need the text one should make it more intersting, that is merely saying the same as the visual message! Lene R.Hanssen, ADmospheric existence

that copy line makes no sense at all.....but maybe it's a language thing.

visual is sweeeet though

Very illustrative idea. Shows how easily some of these aluminum cars can compact.

very powerful

Well done.

Cute idea. Wrong message.

Do we all seriously think a light hearted, visual pun will stop drinkers from driving?

Try this...

A drink driver's head crushed like this can.

clever

VERY POWERFUL.

The drinking/addiction gene is the problem. These ads make public-spirited citizens and government agencies feel better, like something's being done, but there isn't an ad on earth gonna do anything about it.

As a stunt, this is cute and will probably wind up in all the annuals.

I'm agrre with those that thinks that it's a nice idea but not really effective. In my opinion there are only interested in win some awards, they dont't really want to solve the problem, this is what i think, this copy is not enought to solve a problem that kills a lot of people every year.

More in: Advertising room (publicity stiptease)
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cool big head!

I don't think this will stop people from driving drunk, but it's a conversation-starter all right, and that's better than nothing :P