Qualitative Research in Web 2.0 Asia-Pacific Exploring critical issues and opportunities of implementing online qualitative research 22-23 February 2011, Macau (China) Register Now
Updates: The conference room (Anthony SW Lau Hall) is located at the University Library. If you are taking a taxi, you can download this memo for the taxi driver. You can also check the starting time for the conference by downloading the conference programme here.
About the conference: The international conference on Qualitative Research in Social Media & Web 2.0 will be held on the 22 & 23 February 2011 in Macau, China. This unique and highly interactive event will bring together top academics and industry practitioners to discuss and brainstorm the latest online methodologies for qualitative research. This conference is co-organised by Merlien Institute and University of Macau.
Conference format: The conference format will consist of submitted (reviewed) presentations, invited speeches as well as interactive discussion sessions. As with past events, this conference provided excellent opportunities for participants to network with peers. Highlights of conference include a keynote workshop by Jeff Walkowski, President of QualCore (U.S.)
Jeff Walkowski is an authority in online qualitative research with more than 15 years experience in this field. He has conducted over 300+ online qualitative research studies and has co-written and published several articles and books on this subject. Jeff co-chaired the Online Qualitative Research Task Force for the Qualitative Research Consultants Association (QRCA), co-edited Qualitative Research Online (2004), and co-developed a distance learning course to help traditional moderators adapt their skills to the online environment. For the QRWEBA conference in Macau, he will be conducting an interactive workshop on how to design and execute successful qualitative research online.
Featured organisations presenting at this conference:
Topics that will be discussed and debated during the conference include: >What are the advantages and disadvantages of conducting qualitative research online? >Integrating Web 2.0 into traditional qualitative research: what needs to be adapted? >Gaining actionable insights for brands through digital ethnography >Understanding when to use online methods over traditional offline methods >How to design, execute and report online qualitative research studies? >Developing participant recruitment strategies: what are the challenges and pitfalls? >Keeping stakeholders engaged: how to keep clients involved in your online research >Discussing challenges and issues while carrying out qualitative analyses in social media >Developing engaging market research online communities (MROCs) for qualitative research >Exploring the use online research community for understanding cultural assumptions >Evaluating different types of activities and approaches with the online research community >Discussing the use of multiple online communities for one large research study >Identifying the pros and cons of MROCs over online panel and focus groups >Utilising a mobile platforms to capture the 'moment': capturing text, pictures and videos in real-time >Utilising cutting-edge online qualitative research techniques for evaluating government web applications To request a copy of the draft programme, please click here.
Our partial list of attendees include: Ryota Sano - Director - Talkeye Inc, Japan Jeff Walkowski - President - QualCore, USA Heisawn Jeong - Associate Professor - Hallym University, South Korea Garry Tan - Senior Lecturer - Nanyang Polytechnic, Singapore Shigeru Kishikawa - Chief Executive Officer - MROC Japan Inc Nicole Chen Lee Ping - PhD Candidate - University of Malaya Navin Williams - Founder & CEO - MobileMeasure, China James Fergusson - Global Director for Rapid Growth & Emerging Markets - TNS Global, Singapore Stanislav Bondjakov - Research Director - Consumer Visions, Australia Preslav Bondjakov - Director - Consumer Visions, Australia Tony Fetherston, Academic Development - Edith Cowan University, Australia Xiaomei Bi, PhD Candidate - Tsinghua University (China) & Westminster University, UK Hiroki Fukahori - Associate Professor - Tokyo Medical and Dental University Wu Mei - Associate Professor & Coordinator of English Communication - University of Macau, China Angus Cheong - Assistant Professor, Faculty of Social Sciences & Humanities - University of Macau, China Timothy A. Simpson -Associate Dean, Faculty of Social Sciences and Humanities - University of Macau, China Mark Michelson - Co-Founder of US Mystery Shopping Provider's Association, US Yuen Wah Li - Services Improvement Manager - Mass Transit Railway Corporation, Hong Kong Haruo Yamasaki - Director - Cross Marketing, Japan Yoshiyuki Nanke - Manager - Cross Marketing, Japan Lei Wang - Analyst - Cross Marketing, Japan Athena Seng - Head of Research Unit - ERS e-Research Lab, Macau Sherry Chang - Leader, Web Mining - ERS e-Research Lab, Macau David Chu - Leader,R&D - ERS e-Research Lab, Macau Livia Gervasoni - Managing Director - KOI Market Research, Italy Dianne Gardiner - Managing Director - Latitude Insights, Australia Joseph Kakeeto - Research Officer, Dept of Library - Parliament of Uganda Gerald Rubale - Research Officer, Dept of Library - Parliament of Uganda Celeste Mantilla - Research Director - PSRC, Philippines Emil Avenido - Research Director - PSRC, Philippines Kara Chan - Professor & Head, Communication Studies - Hong Kong Baptist University Tom Skilbeck - Account Manager - Cimigo, Vietnam. Bang Doan - Senior Brand Manager - FrieslandCampina, Vietnam. Hans Zantingh - Managing Director - Brainjuicer, China. Minh Huen Ho - Qualitative Account Manager - The Nielsen Company, Vietnam.
Important deadlines: 7 February 2011: Final Submissions (including papers & presentation slides) *The official deadlline for speaker abstract submission has now passed. However, a few speaker slots may be available on a case by case basis based on merit of the content. If you are interested in proposing a session, please contact the organiser at events(at)merlien.org.
Digital proceedings and journal publications: In our effort to reduce our carbon footprint, the conference proceedings will be digitised into PDF. All registered attendees will be able to download a copy of the proceedings one week before the conference. To maximise your learning experience, we encourage you to read through the proceedings before coming to the conference. For those submitting a paper, please follow the MRA journal guidelines. Selected conference papers will be submitted to the MRA journal for peer-review.
Conference Venue: The conference will be held in the Anthony SW Lau Hall in the Library Building of the University of Macau. The address is Av. Padre Tomás Pereira Taipa, Macau, China Tel: +853 28831622, Fax: +853 28831694. If you are coming by taxi, please ask the driver to go to the University Library building.
*For Advisory Board, Reviewers and Full-time Students, please enter the discount code: scholar100during the online registration. Limited number of partial scholarships are available for students from low-income countries. To enquire, please email to events(at)merlien.org . Please note that you are eligible to attend the conference without presenting a paper.
Hotel Recommendations:
There are a couple of hotels located within walking distance to the conference venue. Please book your accommodation directly with the hotels below. For other hotels, please consult booking.com or enquire from your local travel agencies, which may provide lower room rates. Please also take note that February is the Festive Chinese New Year period. Rooms may be limited and rates may rise during this time. Therefore, please book your rooms early. Regency Hotel**** Altira Macau***** Best Western Hotel Taipa (25 mins walk / 5 mins taxi) Grandview Hotel (Shuttle bus/taxi needed) Hotel Taipa Square (Shuttle bus/taxi needed) New Century Hotel (Fully Booked!)
VISA requirements and Getting to Macau: Please check whether you need a VISA to enter Macau by visiting the Macau Immigration Services website or call +853 2872 5488 to enquire. For those who are planning their air travel, please be reminded that there are several low-cost airlines flying to Macau. Low-cost airlines flying to Macau include AirAsia, Tiger Airways, Jetstar Airways.
Light rain 11 oC Humidity: 94% Wind: N at 17 mph
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Sponsorship Opportunities:
The QRWEBA2011 conference provides a perfect opportunity for solution providers to network, create brand awareness and showcase your company's products and services. For more information on our range of sponsorship packages, please contact us for more details: events(at)merlien.org
Take advantage of this unique opportunity to discuss best practices with your peers in a friendly, fun and informal networking environment. This two-day international conference includes refreshments and lunches on both days. Accommodation and travel expenses are not included in the registration fee. As seats are limited, we encourage you to book your seats as soon as the registration is open.
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