Will You Be Trying Wendy's "Natural" Fries?

Posted on Dec 1st 2010 2:00PM by Hilary Walke
Filed Under: Diet & Weight Loss


Fast food chain Wendy's started a new French fry campaign on Monday. Focusing on its latest recipe for fries, the company is trying to use more natural ingredients in its food. Because most fast food brands market their burgers, Wendy's twist is an attempt to help its French fry stand out.

French friesGetty

"Fries is something we hadn't been a leader in, in the past," Ken Calwell, the chief marketing officer at Wendy's, told The New York Times. Wendy's new goal is to make that change.

Using Russet Burbank potatoes and sea salt, Wendy's new fries are thinner and crisper than the current fries and will be unpeeled. Because McDonald's has been the leader in French fry sales for what seems like forever, Wendy's will try to provide a "natural" alternative.

Why do we use quotation marks when we say "natural" fries? We're not sure how much of this campaign is purely marketing and how much is actual truth. As there are no laws, regulations or guidelines for the word "natural" these days, we can never overlook its true meaning -- especially when it comes to fast food.

Find out what our readers had to say about Wendy's new marketing campaign. Are these new fries really healthier than the old ones, or is this yet another way to fool Americans into eating more fast food?

Bethany R.
It is still fried!

Derek F.
What good are natural fries when you can get a triple stack burger with a frosty to go? Make your own if you want natural fries.

Susan B.
I just wanna know what was in those fries BEFORE the "natural" makeunder...?

Lourdes D.
I just had Wendy's new fries last night - they were great, definitely taste better/more gourmet. Obviously, it's not something you would have everyday.

Lisa P.
I think it's another way to get Americans to eat more fries. A healthy version is to bake them at home in the oven and add a little sea salt, if you must eat them.

Diana C.
I usually bake my fries but the new Wendy's fries are a winner.

Laurie W.
That's why marketing folks (like me) get the big bucks (but not me)! I still won't eat fast food fries, I don't care how the marketing folks spin it.

Melissa J.
Yes it's a way to get us to eat more fries. But sadly, I want to try them :) Every once in a while when I go to Wendy's, I'm not looking for a healthy meal!

Jewls P.
No matter how "natural" they are does not change the fact that the molecular structure and chemical makeup of the potato becomes a known carcinogenic once deep-fried in any oil. I will pass!

Kimberly B.
Sea salt is no more healthy for people... there is sodium in sea salt too and sodium is sodium! My cardiologist says there is actually more sodium in sea salt with a less amount used, it's more highly concentrated. Check out the sodium content for the natural fries with sea salt and you'll see it's not healthy!

More on French Fries:
Fast Food French Fries -- Which Are Best?
Man-Worthy Potato Recipes
Sweet Potato Fries: Recipe Loaded with Antioxidants and Vitamins

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