Perched on her father's shoulders, 16-month-old Stella Laracque wriggled and danced with excitement as SpongeBob SquarePants, Hello Kitty, Shrek and other beloved figures floated by a tightly packed sidewalk along the parade route.
"She doesn't really know the characters, but she's loving it," said her father, Mike Laracque of Manhattan.
As millions more watched the live broadcast on television, revelers gathered nationwide for other parades in cities such as Detroit, Chicago and Philadelphia.
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Macys Thanksgiving Day Parade
Entertainers on tap in New York included Kanye West, Gladys Knight and Colombian rocker Juanes. The Broadway casts of "American Idiot" and "Elf" were scheduled to perform, along with marching bands from across the United States.
Surveying the scene with four of her relatives, Emily Hine confessed that she'd initially been loath to come from Boyertown, Pa., about 100 miles southwest of Manhattan.
"I was dreading the crowds, but I'm enjoying it more than I anticipated," she said, adding that the balloons are bigger than she'd imagined from watching previous years' parades on TV. "It's more up-close and personal."
Returning balloons included Smurf, Pillsbury Doughboy and Spider-Man - the last with a new fan in Mayor Michael Bloomberg. He said in a CBS interview that he had traditionally favored Snoopy, but after the Marvel Entertainment character was involved in a recent event promoting city services for job-seekers, "Spidey is my new favorite."
Another new balloon character was Virginia O'Hanlon, the 8-year-old girl whose letter to the editor elicited the response, "Yes, Virginia, there is a Santa Claus."
Other celebrities expected at the parade include India Arie, Keri Hilson, Arlo Guthrie and Miranda Cosgrove.
The Macy's parade started in 1924 when employees from the department store marched in costume from Harlem to Macy's flagship store on 34th Street. The parade was suspended from 1942 to 1944 because rubber and helium were needed for World War II, making Thursday's parade the 84th.
The parade followed the route it inaugurated last year, starting on Central Park West and proceeding down Seventh and Sixth avenues to 34th Street. The route had to be changed when vehicles were banned from parts of Broadway.
Workers had removed street lights and traffic lights to make way for the massive balloons and were standing by to replace the equipment.
"As soon as Santa Claus drives by, the poles go back up," said Tom Carola, a worker with an electrical-contracting company hired by the city.
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In Detroit, a morning drizzle and chilly temperatures weren't enough to keep John and Matt Fisher from attending that city's parade.The father and son from Hamtramck, Mich., had their RV set up a day ahead of time and by Thursday morning had a prime spot for watching it - equipped with coffee, hot cocoa, soup and chili dogs.
"Got to see Santa," said John Fisher, 53. "If we don't see Santa, we're not sure he's gonna bring presents."
A block away, a German exchange student was watching his first Thanksgiving parade.
"This is great," said Jonah Boyd, 16, of Hamburg, who didn't know much about the American holiday before arriving in South Lyon, Mich., where he is staying with a host family. "All I knew was that people ate turkey."
Before the race, Boyd and his host family watched thousands of runners take part in the annual Turkey Trot race.
Many participants wore costumes: One ran in a Santa suit, complete with sack. An elf was spotted as well. Others were wearing Halloween-type outfits, including runners dressed as Iron Man and Captain America.
Perhaps the most appropriate attire belonged to the two Turkey Trotters wearing turkey hats.
Associated Press writer Mike Householder in Detroit contributed to this report.