I chanced to come across a fake site recently offering Windows antivirus protection when looking for news about the election results over in the UK. The window minimized and a popup looking like an iceweasel message came up saying:
Warning! Your computer is at risk of malware attacks.
We recommend you check your system immediately. Press OK to start the process now.
I pressed to cancel but to my surprise a website page appeared which looked like some kind of Windows folder and a green progress bar simulated a check of my hard drive "(C:)" and reported that 9 viruses and medium to high levels of risk had been found. Shortly afterwards, a similar pop up appeared telling me I had chosen to open a Windows exe file. All rather surprising since I don't use Windows!