From its unique coastal beauty to its eclectic mix of cultures and history, Cape Town, affectionately known as 'The Mother City', is a holiday destination of daytime adventures and nighttime indulgences. Renowned for its rugged coastline, pristine winelands, natural wonders and thriving nightlife, the city offer visitors a unique and world-class holiday experience. In fact, Cape Town has a longstanding reputation for both foreigners and South Africans alike as the city to spend summer in. Yet even by Cape Town's holiday standards, 4 December 2009 is set to be a summer's day to rival all those past when the FIFA World Cup Draw comes to town.

The Final Draw
It is on that date, at 7pm local time, that the world will turns its attention to the Mother City like never before. The 2010 FIFA World Cup™ final draw show will be broadcast from the Cape Town International Convention Centre (CTICC) to millions of viewers across the globe. Many high-profile visitors from all corners of the world will attend the event itself. Celebrities, sports stars, world leaders and dignitaries will sit amongst the audience, eager to hear the draw results.

South Africa's FIFA World Cup narrative dates back some time, but from a football perspective it is the draw itself that will create the canvas on which the 2010 FIFA World Cup story will be written. Once the groups and match orders are revealed, the fates of the world's top 32 teams will be sketched out. Fixtures will be decided, opponents known and fans more desperate than ever for the arrival of 11 June 2010.

The Cape Town International Convention Centre (CTICC)
Situated along Cape Town's foreshore with Table Mountain looming behind it sleek glass surface, the Cape Town International Convention Centre has become an elegant feature of the city's landscape in its short lifespan.

The venue itself offers a state-of-the-art setting. A three-storey gallery stretches the length of the Convention Centre, smoothly linking up the various venues on offer. There is an 11,200m² column-free exhibition space; two state-of-the-art auditoriums, which conjointly can accommodate over 2000 guests; an extensive ballroom with magnificent views and several meetings rooms, suites, dining areas, conservatories and landings. Adjoining the CTICC is the impressive Western Grand Hotel; visitors can also choose form a number of other excellent nearby hotels.

The CTICC has quickly become a favourite destination for many global summits, trade events and music and arts festivals and is located close to many of Cape Town major attractions. It is a short walk from the Victoria and Alfred Waterfront, while a quick cab ride will get you to everywhere from Cape Town's beaches to the base of Table Mountain.

Live on will have extensive coverage of the Final Draw, including eye-witness stories, interviews and features. In a similar vein to the extremely popular EMIRATES MatchCast used for the 2010 FIFA World Cup qualifiers, there will also be a live DrawCast on Using the DrawCast, users will be able to follow live commentary and also interact through Fanchat as the drama begins to unfold.