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March 15, 2010 9:03 AM PDT

Live blog: Windows Phone takes the stage at Mix

by Ina Fried
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LAS VEGAS--Microsoft's Windows Phone 7 is set to be the star of the show on Monday as the Mix10 trade show gets under way. The software maker is detailing how developers can write software for phones running the new mobile operating system, which are set to hit the market later this year.

In a press release, Microsoft detailed some of the features of the OS, including a built-in location and push notification system, which works whether an application is running or not. The phones will also support hardware-accelerated video with digital rights management and smooth streaming.

At the event, Microsoft said it is making available the tools developers need to write software in either Silverlight or XNA Game Studio, the tool first developed for writing Xbox software. Microsoft said that developers will be able to sell their programs using a new Windows Phone Marketplace.

At the show, Microsoft is also showing a number of concept, prototype and early applications for Windows Phone.

Separately, Microsoft is releasing a near-final "release candidate" version of Silverlight 4. A beta of Silverlight 4 was released at November's Professional Developer Conference in Los Angeles.

Check back for more live coverage of this event, which is just getting under way.

Update 9:20 a.m. PDT: Developer unit executive Scott Guthrie is on stage.

As expected, Silverlight and Windows Phone are taking the stage today, with Internet Explorer 9 talk on tap for tomorrow. Guthrie says that Microsoft is open-sourcing the player used to offer high-definition streaming of the Olympics.

Microsoft is also providing a first look at its Expression Blend 4 developer tool, which will be a free upgrade for users of Expression Blend 3.

9:20 a.m.: Now on stage, eBay, which is showing how Silverlight could be used to develop an out-of-browser Silverlight application for posting products to eBay. The application can scan a bar code to identify the product and use a Webcam to take a photograph.

Microsoft's Scott Guthrie, speaking Monday at the Mix10 show in Las Vegas

(Credit: Ina Fried)

Cynergy, which helped create the program for eBay, is now showing how it went from a digitized sketch to working code in eight weeks. Also, Cynergy notes it went from being a primarily Adobe shop a few years ago to one that now gets more than half its revenue from projects developed in Microsoft-based tools like Silverlight.

9:35 a.m.: Silverlight 4 will be released in final form next month.

Now on stage, Microsoft Vice President Joe Belfiore, talking about Windows Phone 7 Series.

He's giving a demo of Windows Phone 7 Series running on a prototype device. So far, showing the interface we've seen with Live Tiles, etc.

9:43 a.m.: Belfiore is showing how to delete multiple e-mail messages on the phone.

Here's something new. He's showing an "I'll be late" button within calendar items lets you easily e-mail meeting participants to let them know you won't be on time.

He's highlighting one of the key design concepts of the Windows Phone software--its panoramic interface, which is wider than the screen. People flick the screen to move left or right, with design cues on screen to show there is more content to the right of the screen.

9:48 a.m.: Now we're getting to the demo of the different applications on stage. We have a slideshow of these apps, linked to above. First up is the Associated Press demo of the AP Mobile News Reader program.

Next up is Hush Hush, an online journal program by Jackson Fish Market that lets you keep a digital diary complete with a combination lock. It lets users combine photos, text, and other media. Belfiore is showing a journal his son did on vacation. (It's only marginally disturbing that Belfiore is not only reading his kid's diary, but doing it on stage.)

9:57 a.m. PT: One of the cool things in the Windows Phone is the fact that it has a central place for managing photos. Programs that edit and do things with photos can identify themselves as related to photos and show up as add-ons within the pictures "hub."

Up now is The Harvest, a 3D Xbox-style game that runs on Windows Phone 7 Series.

10:07 a.m.: Guthrie is back on stage, getting all geeky and coderish (to use some highly technical terms). He's writing a Twitter app for Windows Phone using Silverlight and Visual Studio 2010 Express for Windows Phone, which Microsoft announced today, along with new XNA tools and a Windows Phone emulator.

"This isn't Silverlight lite. This isn't Silverlight different. This is Silverlight," Guthrie said.

10:17 a.m.: More coding demos, so I'm reading through the press release and other info that Microsoft posted on Monday. Here's an interesting tidbit on the Marketplace where Windows Phone 7 apps will be sold.

Microsoft said it supports one-time credit card purchases, mobile operator billing, and advertising-funded applications. It will also allow customers to try applications before buying them and allow developers to cross-promote their applications through deep linking.

The latest demo, by the way, was building a Windows Phone application from scratch using Expression Blend for Windows Phone. Visual Studio and Expression Blend for Windows Phone will both be free for developers and Guthrie said people should have the programs up and running quickly.

"It should hopefully only take 20 to 30 minutes end-to-end," Guthrie said.

10:25 a.m.: Scott Stanfield, CEO of design house Vertigo, is showing a prototype Netflix app on a Windows Phone. He starts playing "Rescue Me" on his phone. This gets a lot of applause from the crowd and definitely would be a cool feature to have on a phone.

Next up is Graphic.ly's comic book reader, which uses Silverlight's Deep Zoom feature to allow for a portable environment to buy and view comics.

That's followed by a demo of the Foursquare app for Windows Phone, taking advantage of built-in mapping and location features of the phone.

10:37 a.m.: A demo of the Shazam app for Windows Phone 7 Series shows how developers can get access to microphone input, allowing for things like Shazam, which identifies a song that is being played, in this case "Imma Be" by the Black Eyed Peas.

Meanwhile, Charlie Kindel is on stage showing a Major League Soccer application that shows the push notification system on Windows Phone 7 Series devices.

That's followed by Marionette, an application that uses Windows Phone's built-in accelerometer to move an avatar around. Guthrie shows a Steve Ballmer avatar, puts him in a red sweater, and then has him chant "Phone developers" while bouncing around the screen. "You know how much he likes developers," Guthrie said, adding, "If I don't have a job next week, you know why."

10:48 a.m.: Seesmic is on stage showing how Twitter, Facebook, and other social networks integrated into Seesmic Desktop as customizable plug-ins. Bing Maps can be added in for location, photo sites for photos, link shorteners, etc.

Now the entire Seesmic platform is on Silverlight, allowing Seesmic for Mac and, since it's Windows Phone day, it can also run on Windows Phone. He shows a demo of Seesmic for Windows Phone.

10:53 a.m.: First major glitch as "Coding4Fun: Cannon" application can't seem to find a network. Now supposedly up and running with a cannon on stage being remotely controlled by a Windows Phone.

Guthrie uses the application to launch a few of his trademark red polo shirts into the crowd. Fun stuff.

10:59 a.m.: Thus far, the applications have been Silverlight-based. Now talk is shifting to XNA-based games. On stage, Larry Hryb, also known as Major Nelson on Xbox Live, who is showing Goo Splat, an Xbox Live game ported to the Windows Phone as well as Battle Punks, a Facebook game that, because it is turn-based and lives in the cloud, can also be played on things like Windows Phone Series 7 devices.

11:04 a.m.: Guthrie shows off the Marketplace features I talked about earlier--try before you buy, etc. He also announces that all the developer tools for Windows Phone--Visual Studio 2010 Express for Windows Phone, Expression Blend 4 for Windows Phone, and XNA Game Studio 4.0 for Windows Phone--are available now, free for download.

11:06 a.m.: Keynote ends.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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by javawebdeveloper March 15, 2010 9:40 AM PDT
"IE9 talk on tap for tomorrow". I look forward to hearing the team's latest Acid3 scores.
Reply to this comment 2 people like this comment
by RamaSubbu_SK March 15, 2010 10:24 AM PDT
As long as they are above 32/100 you should be happy.
They were at 32/100 on 11/23/09
Reference : http://blogs.msdn.com/ie/archive/2009/11/18/an-early-look-at-ie9-for-developers.aspx
by javawebdeveloper March 15, 2010 12:44 PM PDT
No, 32 would be very disappointing. I am hoping for 95+ before it is released. MS says they are committed to web standards. Here is their chance to prove it.
by dhavleak March 15, 2010 6:49 PM PDT
@ javawebdeveloper

Acid3 is not a web standard. It's not even a representative sample. Of the several thousand test cases (well over 10,000 -- including the 4,000 plus contributed by Microsoft themselves) to verify HTML/Javascript standards compliance, all the Acid tests together represent a very tiny sliver, and there's very little data suggesting why these test cases should get more importance over other test cases.

Having said that, high marks on Acid3 is good of course.
by Random_Walk March 15, 2010 10:13 AM PDT
Question: Are they going to actually show any running apps on it? (e.g. IE, the Zune thingy, etc)?

It would be cool if they could let (at the very least) some journalists mess around with it as well.
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by monkeyfun14 March 15, 2010 10:23 AM PDT
http://gizmodo.com/5493569/windows-phone-7-apps-everything-you-need-to-know

Once again CNET drops the ball on coverage.
by krips2003 March 15, 2010 10:34 AM PDT
You can watch it live here: http://live.visitmix.com/
by dhavleak March 15, 2010 6:53 PM PDT
@ krips2003 - he doesn't want to watch it live. There are so many video clips already available of journalists playing with WP7 -- if he really wanted to check them out, he would have already done so. God forbid any of the live streams used Silverlight... the gloves would really have come off then.
by kojacked March 15, 2010 12:34 PM PDT
Wow! That looks pretty innovative! Oh crap... I said it. Sorry Random.

All kidding aside that was pretty smart of them to tie both Silverlight and XNA to the device. That will bring more developers to the party than just another phone API. Plus with all of the kiddies getting smartphones these days having a tie-in to the XBox will surely be a draw for this market. If they price it right (around the same for other portable gaming systems) they will certainly move more than a few units.

And before anyone rants about "tying":
1. Microsoft clearly holds no monopoly when it comes to phones. They'll be lucky to have any registerable markert share when they finally release WP7.
2. If Apple can dictate how developers write for their phones so can Microsoft. I for one am looking forward to a more consistant user experience in the Microsoft ecosphere.
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by Random_Walk March 15, 2010 12:46 PM PDT
That was pretty smart of 'em to do it. That said, they should really allow (and even encourage) other IDE's that one can use to write for the device, instead of just Visual Studio - mostly due to the price of VS.NET more than anything else.

The only caveat I'd throw into the tie-in is if they start requiring Windows (and not allow anything else) to fulfill all of the basic phone features (since most other mobile makers, including Apple, are cross-platform in this regard); things like (music, video) sync, system image backup, and etc.

There will be a bit of a draw for the XBox angle, but I'm thinking more young adult than teenagers and kids. Smartphone plans are still hella expensive, and the last thing any sane parent would want is for Junior to rack up astronomical overages each month just to get his game scores up.
by kojacked March 15, 2010 1:05 PM PDT
Peng:

"Visual Studio 2010 Express for Windows Phone, Expression Blend 4 for Windows Phone, and XNA Game Studio 4.0 for Windows Phone are available now, free for download.". As always the cost of VS is moot with the free editions they provide.

You're right about tying it to Windows for sync'ing etc -- that would be a bad move if Apple's OS's, Linux, or some other OS gained enough market share on the desktop where that would matter. Apple had to support Windows because that's what most people run on the desktop. I feel sorry for those techies that run Linux and will be dying to get their hands on one of these phones. They just might have to boot up a Windows 7 virtual machine to get the whole experience...

My daughter is 15 and countless numbers of her friends have iPhones, blackberries and the like. With unlimited data plans here in the US parents doen't have to worry about data charge overages their teens rack up (but you knew that already didn't ya...)
by dhavleak March 15, 2010 6:56 PM PDT
@ Random_Walk

"Smartphone plans are still hella expensive, and the last thing any sane parent would want is for Junior to rack up astronomical overages each month just to get his game scores up."

1) Unlimited data plan
2) Same drawback with any app that uses the network on any smartphone OS.

What's your point? Children shouldn't have smartphones???
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About Beyond Binary

During her years at CNET, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.

Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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