.tv Domain Names

Online video has become a mass market phenomenon and .tv is the address for rich, dynamic media on the Web. It's the preferred top-level domain (TLD) for video, film, animation, user-generated content, and rich, dynamic media of all kinds. Traditional registrars as well as hosting companies, social networking sites and other organizations benefit by adding .tv as a new revenue stream.

Who's Using .tv?

Film, video and animation User-generated content Interactive gaming Portfolios and exhibitions Music broadcasting

Sports channels, clips and highlights Education and training Product demos and how-to videos

1 of 6 MTV Europe “As MTV is a television network, the .tv domain name is the natural name people think of for TV and video focused Web sites… judging by the increasing number of visitors to the MTV.TV site, I’d say the branding awareness campaign has been very successful.” Leo Andrews, Interactive Manager, MTV Europe www.mtv.tv Case study (PDF) 2 of 6 Beet.tv "Adopting the .tv domain name was very important in differentiating ourselves from the mass of other Web sites and blogs -- and it's been a very successful strategy for us. As we expand our sites into other areas of coverage we'll definitely be harnessing the power of .tv." Andy Plesser, Founder and Executive Producer, Beet.tv www.Beet.tv Case study (PDF) 3 of 6 Es.tv "We are certain that the approach of using .tv in the naming of our television networks will drive a significantly greater volume of traffic to our Web sites, and we've made a consummate investment in infrastructure to be able to deal with the anticipated volumes." Patrick Mahoney, SVP of Digital Media, Entertainment Studios, Inc. www.es.tv Case study (PDF) 4 of 6 MLB.tv We wanted to select something that would reinforce the MLB branding but would also convey the interactive and innovative side of our new service... a name that was short and sweet that fans would instantly recognize MLB.tv was a perfect fit for all our criteria, and it worked well as both a brand name and URL.” Kristen Fergason, VP, Marketing, MLB www.mlb.tv Case Study (PDF) 5 of 6 Pop.tv "I especially liked the combined connotations of the two names -'pop' is instantly identifiable with contemporary music, and '.tv' intuitively conveys an expectation that the experience will be visual. It definitely had a 'wow' factor!" Mark Crosling, Founder, Pop.tv www.pop.tv Case Study (PDF) 6 of 6 Broadcast Memorabilia Museum “When people see the .tv domain it immediately sets an expectation that they will enjoy total media convergence at our web site—and at museum.tv that’s exactly what they get.” Bruce DuMont, President and Founder, MBC www.museum.tv Case Study (PDF)

Your TV Channel on the Web

The .tv top-level domain (TLD) works just like .com or .net. But what it says about you is entirely different. Like .org or .edu, .tv is a statement about who you are. When users see a .tv address, they know the destination features online video and rich media, and is alive, active and compelling. Whether you have a global brand or a personal Web site, .tv is your channel on the Web. Learn more: www.verisign.tv.

Target Marketing to Rich Media Web Sites

Registrars who market .tv will attract new customers interested in video, animation and live content. VeriSign value-add services help you discover the rich-media sites under your management for targeted marketing. VeriSign® Internet Profile Service for Registrars compiles intelligence on millions of existing Web sites with actionable reports to help you find existing and new customers who would be a good target for .tv.

Why VeriSign?

VeriSign is the trusted provider of Internet infrastructure services for the networked world. Billions of consumers and businesses worldwide rely on VeriSign every day for access to commerce and communications. The VeriSign DNS has maintained 100% operational accuracy and stability for 11 years. To offer domain name registration as a service, become a .tv registrar or request a referral to become a .tv reseller.