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Captain Smoker
"Hey! What's your name
  then?"
"Mancomb Seepgood."
(04-12-2008, 09:02 PM)
 
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Video game market 2007 (values) #1

Hy, I´ve merged all data I´ve found with 2007 annual market values for every [a lot of ^^] country, to have a nice comparison. :)



2007 total market value:
Code:
Avg Spend Population Market Value USA $62,04 303.833.000 18.850.700.000 $ Japan $53,44 127.790.000 6.828.463.769 $ United Kingdom $106,47 60.587.300 6.450.888.000 $ France $60,87 64.473.140 3.924.290.200 $ Germany $47,27 82.210.000 3.886.343.800 $ Spain $50,86 45.200.737 2.298.919.400 $ Italy $27,66 59.337.888 1.641.181.800 $ Canada $33,40 33.233.700 1.500.000.000 $ Australia $62,47 21.263.170 1.328.300.000 $ Netherlands $48,82 16.421.126 801.617.700 $ Sweden $59,37 9.187.630 545.479.500 $ Belgium $48,10 10.584.534 509.114.200 $ Switzerland $55,30 7.603.500 420.462.420 $ Portugal $24,11 10.623.000 256.138.200 $ Finland $24,07 5.307.220 127.752.880 $ Total $57,56 857.655.945 49.369.651.869 $
Sources: NPD, Famitsu, GfK/Media Control, FIGMA


currency rate I´ve used:
1 Euro = 1.5811 U.S. dollars
1 U.S. dollars = 100.94892 Japanese yen
1 Swiss franc = 1.001101 U.S. dollars



If you have more data, post it here, to complete this chart, e.g. Austria, Denmark, canadian December figures, etc. :)

Last edited by Captain Smoker : 04-13-2008 at 08:22 AM.
monkeylite
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(04-12-2008, 09:07 PM)
 
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#2

You would think that they would stop treating Europe like shit with data like this...
shagg_187
Member
(04-12-2008, 09:09 PM)
 
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#3

GO CANADA!!!


Wait a min...
Aeris130
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(04-12-2008, 09:09 PM)
 
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#4

Does this include PC as well?
GarthVaderUK
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(04-12-2008, 09:09 PM)
 
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#5

Impressive work Captain Smoker! I didn't realise the UK and Japan were so close in terms of market value.
Prime crotch
Member
(04-12-2008, 09:10 PM)
 
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#6

Woohooo go Portugal! We've beat Finland!
cw_sasuke
Member
(04-12-2008, 09:11 PM)
 
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#7

Nice work@smoker :-)

@monkeylite

that`s why they treat europe like shit.... they`ll buy the games anyway....
Chairman Yang
if he talks about books, you better damn well listen
(04-12-2008, 09:11 PM)
 
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#8

I wonder what the stats for Eastern Europe/Russia are (in both dollar value and pieces of software sold). Game development from there has been kicking ass recently.
Tieno
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(04-12-2008, 09:11 PM)
 
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#9

Originally Posted by GarthVaderUK:
Impressive work Captain Smoker! I didn't realise the UK and Japan were so close in terms of market value.
Isn't UK like half the population of Japan?
joezombie
Member
(04-12-2008, 09:16 PM)
 
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#10

UK is punching way above it's weight. No wonder busybodies are so worked up about games over there
OliveJuice
Member
(04-12-2008, 09:20 PM)
 
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#11

Originally Posted by shagg_187:
GO CANADA!!!


Wait a min...
Well, it doesn't include the busiest time of the year.
cw_sasuke
Member
(04-12-2008, 09:21 PM)
 
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#12

Originally Posted by joezombie:
UK is punching way above it's weight. No wonder busybodies are so worked up about games over there

how much does rockband costs in uk ? oh shi.....
Captain Smoker
"Hey! What's your name
  then?"
"Mancomb Seepgood."
(04-12-2008, 09:22 PM)
 
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#13

I´ve found numbers for Switzerland!

420.000.000 swiss franc value = 420.462.420 dollar



I´ll add it. :)
Psychotext
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(04-12-2008, 09:23 PM)
 
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#14

We're coming for you Japan! Soon there will be threads on GAF dedicated to looking at what our devs are doing and what sort of games / hardware we're buying!
luiggi_oasis
Member
(04-12-2008, 09:25 PM)
 
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#15

i don't see ARGENTINA in that list, you fail

jk, great work!
Scotch
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(04-12-2008, 09:28 PM)
 
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#16

Damn. UK has highest value-per-person BY FAR, if this list is correct.
Captain Smoker
"Hey! What's your name
  then?"
"Mancomb Seepgood."
(04-12-2008, 09:29 PM)
 
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#17

Originally Posted by Aeris130:
Does this include PC as well?
Yes. :)
Seiken
(04-12-2008, 09:35 PM)
 
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#18

Go Sweden!
Raist
Member
(04-12-2008, 09:37 PM)
 
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#19

Originally Posted by Tieno:
Isn't UK like half the population of Japan?

More or less, yes

edit : and where are the italian charts for this week Captain Smoker, huh ? :p
Psychotext
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(04-12-2008, 09:39 PM)
 
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#20

We really love gaming in the UK.
Code:
Per Person Population Market Value United Kingdom $106.47 60,587,300 $6,450,888,000 Australia $62.47 21,263,170 $1,328,300,000 France $60.87 64,473,140 $3,924,290,200 Sweden $59.37 9,187,630 $545,479,500 USA $59.05 303,833,000 $17,940,000,000 Switzerland $55.30 7,603,500 $420,462,420 Japan $53.44 127,790,000 $6,828,463,769 Spain $50.86 45,200,737 $2,298,919,400 Netherlands $48.82 16,421,126 $801,617,700 Belgium $48.10 10,584,534 $509,114,200 Germany $47.27 82,210,000 $3,886,343,800 Canada $33.40 33,233,700 $1,110,000,000 Italy $27.66 59,337,888 $1,641,181,800 Portugal $24.11 10,623,000 $256,138,200 Finland $24.07 5,307,220 $127,752,880
GarthVaderUK
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(04-12-2008, 09:40 PM)
 
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#21

Good lord :O
Captain Smoker
"Hey! What's your name
  then?"
"Mancomb Seepgood."
(04-12-2008, 09:41 PM)
 
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#22

Originally Posted by Psychotext:
We really love gaming in the UK.
Code:
Avg Spend Population Market Value United Kingdom $106.47 60,587,300 $6,450,888,000 Australia $62.47 21,263,170 $1,328,300,000 France $60.87 64,473,140 $3,924,290,200 Sweden $59.37 9,187,630 $545,479,500 USA $59.05 303,833,000 $17,940,000,000 Switzerland $55.30 7,603,500 $420,462,420 Japan $53.44 127,790,000 $6,828,463,769 Spain $50.86 45,200,737 $2,298,919,400 Netherlands $48.82 16,421,126 $801,617,700 Belgium $48.10 10,584,534 $509,114,200 Germany $47.27 82,210,000 $3,886,343,800 Canada $33.40 33,233,700 $1,110,000,000 Italy $27.66 59,337,888 $1,641,181,800 Portugal $24.11 10,623,000 $256,138,200 Finland $24.07 5,307,220 $127,752,880
Thanks.


I´ll add this to the OP. :)
Luckyman
Member
(04-12-2008, 09:43 PM)
#23

lol Japan
Raist
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(04-12-2008, 09:43 PM)
 
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#24

Originally Posted by Psychotext:
We really love gaming in the UK.
Code:
Per Person Population Market Value United Kingdom $106.47 60,587,300 $6,450,888,000 Australia $62.47 21,263,170 $1,328,300,000 France $60.87 64,473,140 $3,924,290,200 Sweden $59.37 9,187,630 $545,479,500 USA $59.05 303,833,000 $17,940,000,000 Switzerland $55.30 7,603,500 $420,462,420 Japan $53.44 127,790,000 $6,828,463,769 Spain $50.86 45,200,737 $2,298,919,400 Netherlands $48.82 16,421,126 $801,617,700 Belgium $48.10 10,584,534 $509,114,200 Germany $47.27 82,210,000 $3,886,343,800 Canada $33.40 33,233,700 $1,110,000,000 Italy $27.66 59,337,888 $1,641,181,800 Portugal $24.11 10,623,000 $256,138,200 Finland $24.07 5,307,220 $127,752,880


bububu europe is a small market
Jokeropia
Member
(04-12-2008, 09:43 PM)
#25

At first glance UK seems strangely close to Japan, but when you take the massive videogame cost difference into consideration it might not be that strange after all.
Psychotext
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(04-12-2008, 09:45 PM)
 
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#26

The stats geek in me hopes we can find some more figures. I like this sort of thing.
Felix Lighter
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(04-12-2008, 09:47 PM)
 
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#27

That sure is a lot of money.

Populations from Wikipedia:

USA: 303,833,000
Japan: 127,790,000
United Kingdom: 60,587,300
France: 64,473,140
Germany: 82,210,000
Spain: 45,200,737
Italy: 59,337,888
Australia: 21,263,170
Canada: 33,233,700
Netherlands: 16,421,126
Sweden: 9 187 630
Belgium: 10,584,534
Switzerland: 7,603,500
Portugal: 10,623,000
Finland: 5,307,220

Edit: Beaten and beaten badly. Nevermind
Psychotext
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(04-12-2008, 09:49 PM)
 
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#28

Originally Posted by Felix Lighter:
Edit: Beaten and beaten badly. Nevermind
You love it!
Felix Lighter
Member
(04-12-2008, 09:51 PM)
 
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#29

Originally Posted by Psychotext:
You love it!

Now add average number of rainy days per country. I have a hypothesis.
Psychotext
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(04-12-2008, 09:52 PM)
 
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#30

Originally Posted by Felix Lighter:
Now add average number of rainy days per country. I have a hypothesis.
That + average temp + population age statistics + male to female ratio + etc!
Dalauz
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(04-12-2008, 09:56 PM)
 
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#31

United Kingdom 6.450.888.000 $

Thats tons of FIFA's sold
Firestorm
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(04-12-2008, 10:00 PM)
 
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#32

Well, I can't really remember the last time I spent more than $30 on a game anyway.
Felix Lighter
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(04-12-2008, 10:04 PM)
 
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#33

After doing a quick and dirty estimate, I am worth about 25 average Americans to the gaming industry. They really should give me a free game or something.
Markster
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(04-12-2008, 10:42 PM)
 
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#34

Originally Posted by monkeylite:
You would think that they would stop treating Europe like shit with data like this...
Nah, it just proves to them that they can make just as much money by treating Europe like shit.

"Hey, our idiotic marketing and localization strategies mean we only sell half as much, but they buy everything at twice the price anyway!"
donny2112
Member
(04-12-2008, 11:04 PM)
#35

Europe (and especially the U.K.) are big markets, no doubt. However, don't games/systems cost a whole lot more in Europe compared to their U.S. releases? That would seem to skew a $ comparison towards Europe, I would think. :P

Nice work, Captain Smoker! :)
dalin80
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(04-12-2008, 11:13 PM)
 
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#36

Its not hard to see why the UK is such a market, last year i bought a ps3 that came with 2 games and purchased another 6 for it.

thats £400+(6x40) that's £640 (~$1300), that's excluding several PC games. This year so far has seen the purchase of a PSP and a batch of games for another few hundred pound with another £150 on pre-order for this year, would be nigh on £200 but amazon doesn't have resistance 2 listed yet.
Sharp
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(04-12-2008, 11:33 PM)
 
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#37

Originally Posted by donny2112:
Europe (and especially the U.K.) are big markets, no doubt. However, don't games/systems cost a whole lot more in Europe compared to their U.S. releases? That would seem to skew a $ comparison towards Europe, I would think. :P

Nice work, Captain Smoker! :)
I think it's all the same when you're looking at the bottom line, so yeah--companies should care a lot more about Europe than they seem to. Sales-agers should too, if the UK is really close to a Japan-sized market.
Reallink
Member
(04-12-2008, 11:42 PM)
#38

I had no idea it took so many major regions of Europe to add up to the total population of the U.S.
Stop It
Perfectly able to grasp the inherent value of the fishing game.
(04-12-2008, 11:47 PM)
 
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#39

Japan $53,44 127.790.000 6.828.463.769 $
United Kingdom $106,47 60.587.300 6.450.888.000 $

See this Nintendo? Yes, the UK market by value is nearly as big as Japan (And its still getting bigger), even though we have less than half the population, stop treating us like shit already!

*goes off to growl in the corner*
mabuza
Banned
(04-12-2008, 11:49 PM)
 
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#40

Originally Posted by Seiken:
Go Sweden!
;)
MWS Natural
They need to do a stupid on that shit.
(04-12-2008, 11:59 PM)
 
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#41

Originally Posted by Markster:
Nah, it just proves to them that they can make just as much money by treating Europe like shit.

"Hey, our idiotic marketing and localization strategies mean we only sell half as much, but they buy everything at twice the price anyway!"
Yeah that's along the lines of what I was thinking, Europe gets raped by the gaming industry yet comes back for more .
firehawk12
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(04-13-2008, 12:31 AM)
 
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#42

Seriously, the companies who keep trying to screw Europe are just leaving money on the table. I guess that accounts for all the Sing Star love though.
donny2112
Member
(04-13-2008, 12:41 AM)
#43

Originally Posted by Sharp:
Sales-agers should too, if the UK is really close to a Japan-sized market.

Units. When a game costs ~twice as much in the U.K. as in the U.S., it tends to make the market look larger when comparing by $. ;) And with the VAT, you can't say that all of that 2x cost is going to the publisher. In short, a comparison of total $ between regions with vastly different cost structures requires a bit more than saying "A $ ~= B $, so market A ~= market B." :P
IzumiK
Banned
(04-13-2008, 12:42 AM)
 
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#44

Ugh, us Canadians are cheap. 8(

Take advantage of that 5% GST! =P
Hunahan
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(04-13-2008, 01:04 AM)
 
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#45

So unless my quick arithmetic is wrong, I'm getting a European total of:

$20,862,188,100.
(does not count Australia/PAL)

So, all of Europe combined is barely larger than the US? It's a lot of work to do all of that separate localization....


Also, remember that from a Japanese publisher's point of view, the European and North American markets will be split heavily with Western publishers/developers. That Japanese number is almost exclusively Japanese published business. Just a thought.

Good numbers, though. Thanks for that.
Psychotext
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(04-13-2008, 01:10 AM)
 
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#46

Originally Posted by Hunahan:
So unless my quick arithmetic is wrong, I'm getting a European total of:

$20,862,188,100.
A number of European countries missing, but it wouldn't bring the total up by a lot so yes that's essentially right.
ith3r
Banned
(04-13-2008, 01:41 AM)
 
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#47

You can't really use these numbers as they are. Revenue is an interesting number, but mostly useful for accountants and marketers.

There are 2 main factors that must be considered and are not being analyzed here. Cost and Exchange Rates. It's a known fact that Euro releases are costlier (even though we don't know the exact numbers, and never will, it's self-evident that European games cost more to localize and distribute, with higher taxes). The weak dollar furthers this distortion.

One way of getting a clearer picture is to adjust the numbers to PPP (purchasing power parity) values. PPP shows us the true buying power of a countries currency, instead of the market exchange rate, which can be controlled artificially or affected by freak occurrences.

Here is the same data adjusted for PPP:

Code:
TOTAL REVENUE------|POPULATION---|CONVERTED REVENUE---|PPP-----|PPP REVENUE--------|PPP AVG. USA 17.940.000.000,00 | 303.833.000 | 17.940.000.000,00 | 1,00 | 17.940.000.000,00 | 59,05 Japan 6.828.463.769,00 | 127.790.000 | 690.289.402.408,21 | 129,55 | 5.328.362.812,88 | 41,70 UK 6.450.888.000,00 | 60.587.300 | 3.273.399.901,39 | 0,65 | 5.035.999.848,30 | 83,12 France 3.924.290.200,00 | 64.473.140 | 2.460.335.442,15 | 0,92 | 2.674.277.654,51 | 41,48 Germany 3.886.343.800,00 | 82.210.000 | 2.460.335.442,15 | 0,89 | 2.764.421.845,12 | 33,63 Spain 2.298.919.400,00 | 45.200.737 | 1.455.381.502,40 | 0,77 | 1.890.105.847,27 | 41,82 Italy 1.641.181.800,00 | 59.337.888 | 1.038.986.244,49 | 0,88 | 1.180.666.186,92 | 19,90 Australia 1.328.300.000,00 | 21.263.170 | 840.909.537,60 | 1,39 | 604.970.890,36 | 28,45 Canada 1.110.000.000,00 | 33.233.700 | 1.133.976.000,00 | 1,21 | 937.170.247,93 | 28,20 Netherlands 801.617.700,00 | 16.421.126 | 507.481.720,57 | 0,90 | 563.868.578,42 | 34,34 Sweden 545.479.500,00 | 9.187.630 | 3.250.294.148,70 | 9,24 | 351.763.436,01 | 38,29 Belgium 509.114.200,00 | 10.584.534 | 322.305.944,82 | 0,90 | 358.117.716,47 | 33,83 Switzerland 420.462.420,00 | 7.603.500 | 421.135.159,87 | 1,74 | 242.031.701,08 | 31,83 Portugal 256.138.200,00 | 10.623.000 | 162.153.922,55 | 0,71 | 228.385.806,41 | 21,50 Finland 127.752.880,00 | 5.307.220 | 80.876.771,25 | 0,98 | 82.527.317,60 | 15,55 CURRENCY VALUES USED (1 US DOLLAR) POUND 0,507434 EURO 0,633072 SW FRANK 1,001600 YEN 101,090000 CANADIAN $ 1,021600 SWED KRONA 5,958600

How did I reach those numbers? I just converted the totals back to the original currency, using the table Captain Smoked posted, converted it again to the correct currency, using my sourced table, and then applied the PPP $ value.

Those PPP numbers are from 2005, from the World Bank ICP report, the most recent ones I could find. That doesn't make them outdated though, because buying power changes much slower than FOREX rates.

Last edited by ith3r : 04-13-2008 at 01:48 AM.
starship
psycho_snake's and The Black Brad Pitt's B*TCH
(04-13-2008, 01:51 AM)
#48

Originally Posted by Captain Smoker:
Yes. :)
$17.94B for the US was without PC game sales.
From Gamespot:

Quote:
Following over two weeks of anticipation and prognostication, the annual game-industry earnings figures from The NPD Group are in. As widely predicted, 2007 was a record year for the industry, with $17.94 billion of non-PC hardware, software, and accessories sold in the US at retail. (NPD does not include PC game sales, nor does it include online revenue.) The number was a 43 percent increase over 2006's none-too-shabby tally, and set yet another record for the industry.
http://www.gamespot.com/news/6184847.html

If I'm not mistaken PC game sales were $910m in 2007.

Edit: yes, I found it:

Quote:
The Entertainment Software Association has highlighted new NPD data on the PC game market, following full-year analysis on the $18.85 billion dollar video game industry pertaining specifically to PC software sales.

Computer retail game sales in the United States totaled $910.7 million, or 36.4 million units, a decrease over last year's results, when PC games sold in a retail setting saw revenue of $970 million.
http://gamasutra.com/php-bin/news_index.php?story=17110
Captain Smoker
"Hey! What's your name
  then?"
"Mancomb Seepgood."
(04-13-2008, 08:22 AM)
 
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#49

Originally Posted by starship:
$17.94B for the US was without PC game sales.
From Gamespot:


http://www.gamespot.com/news/6184847.html

If I'm not mistaken PC game sales were $910m in 2007.

Edit: yes, I found it:


http://gamasutra.com/php-bin/news_index.php?story=17110
Thank you, I thought the PC numbers are already included. :)

I´ve updated the OP.


The Avg. Spend increases to $62,04 from $59,05.



Also:
I´ve found the lacking number for Canada, 2007 the revenue was 1.500.000.000 $, the avg Spend increases to $45,14 from $33,40.


So, Canada is bigger than Australia, but I don´t know if the PC is included:

http://evergeek.thestar.com/News/2914.aspx
Neomoto
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(04-13-2008, 09:04 AM)
 
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#50

Interesting.

It seems to me that Japan is really big compared to other regions if you think about it. Most of all sales in Japan came from the DS and Wii and some handfull of bigger titles on different platforms right? Whereas in America all platforms except PSP are represented fully with shitloads of software and in the UK also except for PS2, and they are paying far more than the people in Japan do for software and hardware. And, like someone above also said, almost all sales in Japan come from Japanese publishers, whereas in the rest of the world sales come from all publishers.

UK is also a bigger market than I thought it was, more than 30% of total european revenue based on these numbers and a lot bigger than it's two nearest competitors in Europe.
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