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Now You Know: 'G.I. Joe' Won't Do Battle With Critics

Posted Tuesday 04 August 01:38 PM By: PopEater Staff

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Paramount Pictures may be on to something here. The studio giant, flush to their chins with 'Transformers' cash despite horrid reviews, has opted to shield mean old critics from their next explosion, 'G.I. Joe: The Rise of Cobra.'

Critics slaughtered 'Transformers: Rise of the Fallen' earlier this summer, but that didn't keep people away from the Michael Bay movie. To the contrary, that box office machine brought in $388 million domestically.

Instead of possibly sending 'Joe' through the same meat grinder, Paramount says it's intentionally aiming the movie to heartland audiences and members of the military and their families -- not cultural centers like New York and Los Angeles.

"'G.I. Joe' is a big, fun, summer event movie -- one that we've seen audiences enjoy everywhere from Andrews Air Force Base in Maryland to Phoenix, Ariz.," said Rob Moore, vice chairman at Paramount, according to the AP. "After the chasm we experienced with 'Transformers 2' between the response of audiences and critics, we chose to forgo opening-day print and broadcast reviews as a strategy to promote 'G.I. Joe.' We want audiences to define this film."

The movie reportedly cost $175 million to make and has a cast that includes Dennis Quaid, Channing Tatum, Marlon Wayans and Sienna Miller.

Tags: critics, gi joe, GiJoe, transformers

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