Surimi seafood: suppliers see opportunity to win consumers over with higher-quality product and education.(Species FOCUS)

After years of relatively stagnant sales, the surimi-seafood category may be on the verge of a jumpstart. Segment leaders are striving to educate U.S. consumers about the merits of simulated shellfish, as well as introducing health-oriented products and emphasizing higher-grade formulations than the cheaper varieties that could turn off customers.

Further, Louis Kemp, one of the sector's best-known players, is now owned by industry giant Trident Seafoods, which intends to bolster a brand that's lost luster of late.

The need to give surimi seafood a boost is apparent from U.S. consumption figures, which haven't changed much in more than a decade despite the versatility ...

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