Leo Lewis, Tokyo
The Times and Sunday Times for less
The Japanese media world has been plunged into chaos by the humiliating arrest of Tsuyoshi Kusanagi — a member of SMAP, the biggest, best-loved and most successful boy band in Japanese pop history.
Famed for his boyish good looks, and a repeated winner of the “Mr Jeans Japan” accolade, Kusanagi was bundled into a police car after a night of naked, sake-fuelled mayhem in a central Tokyo park.
“What’s wrong with being naked?” the music and television superstar is said to have screamed as the arresting officers dodged his flailing fists and attempted to wrap him in a plastic tarpaulin.
Such is the 34-year old celebrity’s fame and media profile that his arrest on charges of indecent exposure has already taken on a political dimension. Kunio Hatoyama, the Minister for Internal Affairs and Communications, was reportedly “furious” at the indiscretion and threatened to drop the singer from one of the biggest public information campaigns that the Government has mounted.
A noted collector of vintage denims, Mr Kusanagi is understood to have stripped completely and strewn his clothes around the park before sitting cross-legged on the grass and, said neighbours, “whooping noisily”. Having allegedly spent most of the night drinking with two friends in a nearby bar, he was reportedly alone when the police arrived on the scene at about 3am.
The bizarre incident — the star said today that he could not remember why he took his clothes off — is expected to have huge repercussions and blows a potentially huge hole in the Japanese prime-time television schedules.
As by far the most popular boy band, the five members of SMAP are also among the busiest of all Japanese media celebrities — a class of entertainer that work freakishly long hours and are contractually obliged to perform in any programme or event that their powerful talent agencies dictate.
In common with the other four members of SMAP, Kusanagi appears on a weekly cookery and variety show and five other regular weekly shows. He also makes numerous non-regular weekly appearances across all six terrestrial channels, most of them in prime-time slots. A punishing schedule of studio recording sessions and other promotional work is fitted around that.
As news of the naked arrest swept across Japan’s evening tabloid press, an army of advertisers and television producers were forced to reconsider their use of a “boy next door” figure who has been an absolutely safe bet for nearly two decades.
Both Toyota and Procter & Gamble immediately cancelled advertising campaigns that used Kusanagi, and television channels said that they were considering their position: a complex tussle between the expected public outrage and the solidity of SMAP’s historic effect on viewer ratings.
Worse still is the damage it has done to the Government’s expensive public information campaign. Selected as a clean-cut poster-boy in mid-2006, Kusanagi was made the centrepiece of a giant government drive to prepare the public for the impending conversion from terrestrial to digital television broadcasting. In the role as “digital ambassador”, he has appeared on more than 50,000 posters and a million pamphlets and appeared in 128,000 television advertising slots.
Visibly enraged, Mr Hatoyama said: “the act is shameful for a person who is asking the public to shoulder a financial burden of buying new televisions to prepare for the shift”.
The effect of the arrest has already been felt in South Korea, where Kusanagi’s fluent Korean has earned him thousands of loyal, passionate fans. News of the arrest was the top item on at least two Korean television news programmes this afternoon.
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I wish I could say that this would serve as a wake-up call to the Japanese media; your superstars are human! They're going to get married, get divorced, get drunk, and some of them will eventually cave under the accute, persistant pressures of the industry and make mistakes like Kusanagi.
Stevie, Tokyo, Japan
He must have been stressed from the very busy life that he leads. Hope the Japanese publics forgive him. He is only human.
cherry rui, quezon city,
Kusanagi must have really been stressed out from the hectic lifestyle that he leads. I hope the Japanese publics would look kindly on this young man. He is after all only human.
cherry rui, manila, philippines
I was very shocked! Indeed, he was no long keeping the same image in my mind as before. All I can do is accpet the truth, he was SOoooo DRUNK!
V, cd,
The Japanese media frenzy is so typical of their over-reaction to incidents involving high profile personalities. The guy only got drunk and took off his clothes; he didn't maim or murder anyone. The local police and media should be ashamed of themselves for making more of this than is necessary.
Joel Glasser, Tokyo, Japan
The Confucian ideals of being a good, upright role model to all, underpin most Oriental/East Asian societies' expectations of celebrities in the public eye. The concepts of shame and dishonour to reputation are powerful weapons in a group-conscious society, to ensure everyone toes the line.
Cheryl, Singapore,
1.) I wish Japanese TV would stop showing the same news stories about the poor guy.
2.)It's not like he is the first person to get naked because of being drunk.
3.) A few years ago another SMAP member got in trouble because of a traffic accident.
Katherine, Kawagoe, JAPAN
I wish Japanese people took it a trivial accident...
yus1212, Aichi, Japan
I agree, someone should have just wrapped him in a blanket. called me up and I would have been more than happy to take care of this young man. He needed to let go and enjoy and didn't do anything wrong. No one around to pervert to. I love Japan but come on, give him some slack. Take care gambatt
Leiko, Honolulu, Hawaii
Kusanagi is over worked! Japanese companies over work their employees...give him a break! He over worked and stressed.
Too bad this isn't the US because Kusanagi would only be given more attention and showtime slots.
Hang in there Kusanagi san!
Tsutsumi, Chiba, Japan
If this happened in the USA no big deal longrun, let him alone, he is obviously cracking and needs a break. I like him better now too he is a HUMAN not a smile machine. Tsuyoshi Kusanagi!!! Stay strong, many many people will still love you! Don't stay there if people reject you come to the US!
CM, New York, USA
Poor guy! He was probably oppressed by the good guy image he portrays on screen. This incident made me like him better.
Akiko, New York, USA
If the average Japanese superstar has to work those kind of hours 'contractually' I'm not surprised this guy got blotto. Maybe the poor guy will actually get some time off now!!!
j.e. hatton, milan,
Kasanagi should have been bundled into a cab, not a police car and taken home quietly. That would have showed the world, in this day and age of 24/7 global news, that Japan is a mature, discreet yet decent socety.
a, london,
Naked Japanese pop star in the park? Will the whole country loosen up? About time!
Visibly enraged? Mr. Hatoyama - you need to loosen up and take a lead out of Tsuyoshi's book. On second thoughts, don't, you won't be as cute as him!!!
Emsk, Brixton,
The sad part is that alcohol and its overuse are almost institutionalized in Japan. It;s hypocritical that when something like this happens with a celebrity, the Japanese establishment turns all prudish and proper. He'll apologize and lay low for a while. He's actually a pretty good actor.
GG, Madison, WI
The Japanese have a long history of being naked-personally I cannot see what all the fuss is about.
Chris, Kansai, Japan
Scandalous!!!
The British government must be seething over this story.
Why can't we have a top boyband star cavorting naked and drunk around a London park and dominating the news?
Instead we have such trival stories as the budget, police violence, MP's expenses etc etc
Simon Howells, Macclesfield,
This is a further proof of the moral deprivation of an decadent Japanese society that is falling apart thanks to an unstable, useless and clueless government coupled with an increasing number of Japanese citizens that simply do not care about their nation's image on the international scene.
Ang, London, United Kingdom
Poor guy. As someone who has frequently been drunk on sake in Tokyo I can testify that the temptation to strip off can be hard to overcome.
You are in my thoughts Kusanagi-san.
Fred, Kyoto, Japan
Come on, in the West these are the kinds of 'stunts' that fuel the pop engine and keep such people in the public eye.
Andy Bousfield, Brighton,
Over here we expect our celebrities to get naked.
Will, London,
that's a quiet night out in England.....
David, London,
...just shows you how behind these advanced countries are when it comes to nudity. strange really given their long history of bathing naked together in hot springs (japanese onsen), but even this is practiced less in these conservative times. good for him for pushing the "new" cultural boundaries.
Dr Smith , London , UK
Erm, is he supposed to be a pop star or not? Is there actually any public outrage about this, or is it just a few joyless prudes making it all up for their own purposes.
In any case, it is presumably dark and cold at 3am in Tokyo, so there wasn't much exposure going on anyway...
Nick, London,
wouldn't be a very good romp without being naked would it?
Bob, Aberdeen, UK
the sake industry which has worries about being seen as old fashioned compared with beer and other drinks favoured by the young might actually be pleased he chose to get 'over refreshed' on their product
James Kellow, London,
What's wrong with being naked anyway? We were all born naked weren't we? Should be more of it!
Joe, Adelaide, Australia
Cut him some lack. He works around the clock, it must get soo tiring!! I thought this would boost his public appeal in some strange way because it's such a funny thing to do, haha
Leah, Cheltenham, UK
Ganbatte Tsuyoshi!!
He is a good entertainer and it would be a shame to have something like this bring him and the other SMAP members down. SMAP have been around since 1988 and that shouldn't be thrown away because a 34 yr old man got drunk and silly.
Chloe, Milton Keynes, UK
C'mon Gary, Jason et al, let's show young Kusanagi some support. Get 'em off guys! Oh, sorry Robbie's already been there...
sam, london, uk
Never heard of him efore. Nnow he is going to become famous in the whole world
Massias, Casablanca, Morocco
Expect a resounding indie solo career off the back of this a la Mr Williams.
Tom, Fort William,
go to a onsen (hot spring ) (everybody )naked men and women
storm in a tea bowl. .
jan, tsu, japan
You all need to understand the culture in Japan they are very withdrawn and conservative. They do not like this sort of thing at all bodily functions and appendages are taboo subjects in public.
Robert, London, UK
Wait, this guys in a boy band? And hes 34 years old?
Michael E., Washington D.C., US
If only all scandals were this "bad".
Since men first learned how to brew stuff, at some point in time they had a bit too much and made fools of themselves.
Hardly a capital offense.
AD, Lisbon, Portugal
He's a nice guy. Might lost his consciousness due to over drunkness. Rather than blaming him harshly, better look further into the Japanese life style which is too stressful and sake-fuelled.
N.D Lynn, Yokohama, Japan
Rock 'n' Roll !!!!
Bill, Ramsey, UK
what a fuss aboyt nothing in this ridiculous politically correct petty socialist controlled world our so called governments have got us all into!
john, Loule, Portugal
Hahaha, very good Patrick. I'm living in Newcastle and this is the first thing that came to my mind! :D
Flo, Newcastle, UK
Well, come on now Japan. I love your country, but SAKE does this. It happens in the US and UK with beer. It does not happen with Vodka so much because it is too cold in Finland and Russia to take your clothes off.
Maybe he can get a rest from the punishing schedules which are probably to blame.
Talese Amer, London,
Patrick, Bournemouth, UK
You really made me laugh! ... good one :-)
jayil, london, uk
Give the man a break, getting drunk and taking your clothes off in a park isn't exactly a crime against humanity.
Derek, London,
He'd be right at home on a saturday night out in Newcastle
Patrick, Bournemouth, UK
The Japanese have a long history of being naked-personally I cannot see what all the fuss is about.
Chris, Kansai, UK