The fully integrated campaign to mark the featured character called Open San. Viewers are invited to celebrate Open San’s birthday party. Users could blow the candles with a mouse-controlled interactive game. The banner was designed to attract customers to 7-Eleven stores to buy Open San’s anniversary products. The effective multi-format banner which reach a target audience of youths; promotional tie-in with the character Open San. Expandable ad to interact with the viewers and listen to the birthday song and the message.

In less than two weeks, the adidas “Dream Big” campaign was transformed to run on Personal Expression for seven markets – no small feat when you consider that the main creative asset was specially shot video footage of athletes meeting their fans. This campaign is now being used to promote the PE product to potential advertisers.

As an official global sponsor of the Beijing Olympic Games, adidas took the opportunity to spread its Impossible Is Nothing spirit across various online platforms and social networks to build strong brand awareness. The OlymClick cross-platform game series ran across Facebook, advertising banners, simple yet exciting website mini-games, and as an MSN Messenger online game. OlymClick players challenge their friends to train and compete with their MSN Messenger buddies. To sustain the adidas Olympic feel-good factor, the campaign was divided into four phases: launch, engage, participate and celebrate. Good use of MSN Instant Messenger drew a lot of attention to the campaign and helped to maximise brand awareness.

Adidas presents a line of football boots consisting of 3 shoes, each destined to an specific playing style. The banner invites the users to test their football, and it is done by letting them draw a goal. Based on the shapes and the overall design, the style of the player and, consequently, the corresponding football boots are determined. An ad able of portraying all of the adidas’ portfolio, in a set of three different endings.

Kvibille ripened cheese is a leading brand in a growing market where there is a lot of competition. The development and launch of Kvibille XXXL was a crucial initiative to defend and maintain the brand’s number one position. Strong taste is a main driver when buying cheese so the creative solution illustrates the strength of the taste by “cracking up” the site when interacting with the placement. The campaign created high awareness levels and lots of trials for the new Kvibille XXXL cheese.

Through a combination of three products, Asics' new running solution "KAKERU" seeks to reduce the stress placed on the legs while running. A crossword-style creative element was planned for the campaign in an attempt to elicit recognition through a simple play on words using the keyword "KAKERU". The animation is fun to watch even if users answer incorrectly.

Branded game to targeting young males in Sweden – a group of users who spend more time online than using any other media. This hard to reach audience view banners ads and pop-ups as intrusive and respond to local, rather than international campaigns. The game overcame these challenges by enhancing users’ experience of their existing activity.

This campaign announced a future London Bacardi B-Live event and maximised brand impact by creating a strong association between Bacardi and B-Live with those targets who couldn’t attend. Due to brand sensitivity and to promote ‘Drink Aware’, the advertising targeted solely 18-29 year olds using high impact expandable creative on Windows Live Messenger and Hotmail. A Hotmail Today page takeover drove ticket registrations pre-event, creating a significant spike on the client site. Post-event, there was a global media first: Microsoft’s new click-to-full-screen HD format was used to launch 60 seconds of event highlights from a 234x60 in Live Messenger. This delivered 455,821 video plays over 10 days! Simultaneously, an expandable 300x600 video creative was deployed in Windows Live Hotmail, again showing event footage. Later in the campaign, ten-second video pre-rolls and companion ads ran across MSN Music, further cementing Bacardi’s alignment with music and entertainment.

Nivea's 'Live your beauty' campaign revolves around a competition which ran as an Event on MSN's Women channel. Women could nominate other women who they thought deserved a €3000 cash prize because they make life more beautiful. When clicking on the ad, users were re-directed to a mini-site where they could enter their nomination. The event was shown in blocks of 12 hours for 14 days in a row.

Targeting young women aged 13-25, this campaign promoted Cacharel’s new perfume “My Amor Sunshine”. The “myAmor Match” MSN Messenger Game enables users to test their summer fitness and compete in real time against their friends to collect the fanciest summer clothes, get the best suntan, and prepare the best summer cocktail in exchange for game points and the chance to win an iPod. The game attracted a new public to the brand and exploited the sense of rivalry that exists in this target group. At the end of each challenge, users could decide whether to play the next game with the same friend or with somebody else in their contact list, enabling the promotion to spread virally. Four weeks after launch, 60,000 users had visited the Amor Sunshine site and the games had been played 100,000 times.

This Windows Live Messenger Tab generated 320,000 clicks that took the consumer to the Bazooka website.

All 'Glass and a Half Full' productions simply exist to give a moment of joy - and so fittingly, our brief was to translate the joy of the Eyebrows TVC into moments of joy online. So we took the Eyebrows ad, and rather than just find ways of reusing it online, we tried to recreate its mischievous appeal through a variety of online activities. Namely: - 2 banners: 'Dancing Cursor' and 'Getting Away With it' - 1 application: 'B-Brow' - 1 one day event: Jivebrow All elements intentionally tried to surprise, but Jivebrow stood out as being particularly innovative in that it allowed for a world first in creating an event that lasted one day only, and in that time gave the British public their opportunity to mimic the TVC in the MSN homepage. This level of engagement was a direct result of a partnership with MSN, facilitated by media agency PHD. Powered by Flashtalking.

To announce the new flavours of Adams' Bubbaloo bubblegum, the banners invite the user to play a quick game.

To promote the new Adams' Trident with long-lasting flavour, the idea is to show how good things last. Users see a kiss in the banner and when they return to the banner after a few hours (or minutes), they see that the kiss is still going strong.

To drive sales of Rock Ice Beer, Cerveceria Nacional wanted to communicate directly with its target audience. The answer was a Personal Expression pack featuring three fully animated winks, using the beer bottle in three different situations.

Brand awareness building campaign to promote Chanel’s fragrance Chance. Powered by Eyeblaster.

With an emphasis on healthy living and 24-hour convenience, this campaign shows people just how easy it is to enjoy CP’s premium food when they’re entertaining friends at home.

This campaign aimed to reach teenagers as cost-effectively as possible. The expandable banner on MSN Chat proved to be the perfect medium

Through this integrated campaign, Coca-Cola took part in the launch of the new MSN Mobile and Windows Live Mobile services. The ads drove traffic to Coke's landing page where users were encouraged to take part in their latest promotion.

"When WebAr were briefed by Sprite to demonstrate ‘things as they are in the internet’, they came up with an interactive viral based on the concept that people accept friend requests from ‘anybody in their Messenger’.
The creative features a video, where three friends discuss idea and concludes with a scene where the characters enter the users’ email address and send them a friend request. The user is then prompted to add a contact called ‘anybody’ to their Messenger. To enable this interaction, WebAr built a Messenger Bot, which actually allowed users to have conversations with ‘anybody’. The campaign was live for two months and was downloaded by 600,000 people in South America.

Following Fanta's creative theme "Play Naturally", the stars of this campaign are two Fanta characters playing tennis with bubbles and bottles. The campaign uses MSN Custom Home Page to create a fizzy effect for the user while the 1600x1050 jpg wallpaper is mixes perfectly with the flash 728x90 leaderboard.

"To support Sprite’s multinational campaign “things as they are on the internet”, the challenge was to do something original and surprising in a space frequently visited by young consumers. This Messenger TAB exploits this target group’s desire to be famous by inviting young users to upload mottos and messages in exchange for a small slice of fame – their phrases and photographs appearing in the lower banner on MSN Messenger. The results were astonishing: seven million visits and over 30, 000 truths uploaded across the region.

This campaign is based on striking truths about the target group that reveal the real reasons why they care of themselves. The first truth is that they do it to make their ex regret it! To communicate this, a Messenger TAB invites users to upload a recent photo showing how attractive they are, and dedicate it to a former partner. The tool also had an “ex searcher” which allowed users to check if they are the subject of a dedication. The second truth is that people take care of themselves to get into nightclubs for free. To communicate this, an expandable Messenger half banner aimed at female users asks them to reveal the real reason for looking after themselves. An interactive video illustrates a typical situation at the door of a club where generally “pretty girls” get in free. The doorman asks the user: “So how pretty are you?” and, on her response, automatically raises the barrier to admit her, naturally without paying.

Young Colombians who played this interactive game opened bottles of Coke to win points they could exchange for snack food.

Happiness is… an online movie launch for Coca-Cola. A spectacular two-stage campaign on MSN/Windows Live turned Coca-Cola’s ‘Happiness Factory’ ad into an online cinema event with a nationwide community following and spectacular engagement levels. In the first phase, users were led to believe that Happiness Factory 2 is a real animated movie showing in Italian cinemas. Once buzz for the Coca-Cola movie was created, a special community was built to recruit consumers for imaginary jobs in the Happiness Factory allowing them to be part of this magical world. An integrated campaign ran across the MSN Homepage, MSN Entertainment and MSN Video, with community engagement through Windows Live Messenger, co-branded microsites, Virtual Earth maps and the Windows Vista desktop. Recruits could express their Happiness Factory identity through Personal Expressions, backgrounds and downloadable desktop gadgets. The growth of the Happiness Factory community was tracked using Virtual Earth maps.

Using simple formats, this campaign made a lot of impact by allowing users to interact with the animation and reveal the drink's irresistible flavour.

Sprite wanted to connect with young consumers and make them experience its “Things as they are” concept in practice. The campaign features an online version of the famous “Truth and Dare Game” known by every teenager: call your friends, spin the bottle and ask questions to reveal the truth or funny lies. Sprite appears as the brand that helps young consumers understand their “Friend as they are”. The intention is to use the socialisation power of the consumer to bring the game to life and share it with friends. The game was featured on the two sites visited the most by young Brazilians: Orkut (an open social app) and MSN Live Messenger (as a commercial Tab). There were 528,000 visits to the Messenger Tab for an average of 8:58 minutes. The campaign generated 451,000 visits to the campaign website, over 34,000 installations of the social network application, and a 26.9% rate of return to the site.

This web banner helps users find the most suitable English course by getting them to take part in an online test which determines their level of English.

May 29th was celebrated as the Day of Digestive Health in Brazil and Danone successfully linked it with their Activia yogurt brand which helps digestive transit. This online campaign combined with PR led to over four million unique visitor being exposed to the ads with more than 60% of its total impressions coming from Messenger.

The aim of this 30-day campaign was not to generate click through or registrations but to get 500,000 people to watch the new Smirnoff “Sea” film to the end. The creation of a Smirnoff branded channel within MSN successfully took the communication to the user

The objective of this campaign was to sell tickets for the two major Spanish lottery prizes by clicking on a button. This advertiser was the first to run a Mobile Advertising campaign in Spain. Not only did Microsoft Advertising provide creative and media, they also helped to create the client’s WAP page.

This exclusive online branded experience called ‘Experts for Better Business’ helped Epson reach the small business community and increase perception of Epson as a big player in the business printer market through advice about business efficiency and maximising productivity. The site includes easily digestible tips from business experts who respond to questions from users about their own business challenges – particularly relevant in this economic climate. Users can take part in discussion forums, share advice and comment on articles. To maximise the spread of the Epson and business message, users can IM or email the content to colleagues, print out articles and comments on Epson branded templates or join the Epson ‘Experts for Better Business’ LinkedIn group. They can also add Epson/MSN links to their blogs or Facebook, sign up for a newsletter or take part in a competition.

To reinforce the concept that Fanta makes life fun, cool interactive pockets of activity ran across Windows Live in multiple markets, giving users the chance to play with the Fanta brand via Messenger Tabs, Windows Live Spaces and Messenger Personal Expression. In a media first, they could even create a wink with their own face via a specially designed application that sat in a Messenger Tab.

This campaign integrated a film, teaser, blog and website to communicate that the Bavarian Premium brand is innovatively tuned into the digital world. Knowing that their consumer is a discerning person who isn't satisfied easily by any product, Bavaria Premium created “The usual - never” social movement to help position the brand outside of everyday situations.

For Summer 2009, Sol beer rolled out its catch-phrase “Cooold beer” to all its products. This campaign features amusing irreverent situations which show just how cold Sol beer is.

This campaign revolves around the competition “Sol under zero”, inviting users to record their own video or audio screaming “Coooold beer” in its hotsite. The most creative shout won a trip for two to Bariloche in Argentina.

For Summer 2009, Sol beer rolled out its catch-phrase “Cooold beer” to all its products. This campaign features amusing irreverent situations which show just how cold Sol beer is.

For Summer 2009, Sol beer rolled out its catch-phrase “Cooold beer” to all its products. This campaign features amusing irreverent situations which show just how cold Sol beer is.

To communicate its win at the Product of the Year Awards and to strengthen the concept “Cooold Beer”, this exaggerated campaign showed that Sol Shot beer is so cold, it freezes everything around it, including the user's mouse!

This successful summer campaign for Tic Tac used MSN to reach Hungarian consumers in a new way. The engaging ads, winks and animated emoticons were perfect for creating a viral effect and the results exceeded expectations - the emoticons were used over 40 million times!

Foster’s 2008 TV spot saw a gang of Aussie mates raiding the streets of Sydney for shadows in order to keep their pints of Super Chilled, super chilled. It was a phenomenon that came to be known as ‘Shadow Napping.’ To complement this, Virtual Shadow Napping was launched - a range of interactive ads each featuring a different character. The user’s objective was to nap the characters’ shadows before their own energy reserves dwindled. The individual characters had over 100 bespoke moves and cheat tactics were gradually released allowing players easier access to the shadow.

This ad was designed to promote Fujitsu’s new limited edition mobile PC “LOOX U” model designed by Italian artist Simone Legno, famous for his hugely popular art brand Tokidoki. In the creative, the top cover of the PC appears as a “tokidoki” character’s puzzle and allows the user to interact in order to understand the features of this limited edition product.

When the user hits the old-fashioned thick PC with a hammer, the PC is scattered and the slimline LOOX R appears from inside it. An effective way of making users experience and understand the product.

FGV is one of Brazil’s top research and educational institutes in several areas, including Administration, Law, and Economics. As the major Brazilian financial indexes were created by FGV’s analysts, teachers and former students, this campaign aimed to associate the expertise of FGV’s MBA courses to professional success in the corporate world. The creative idea was to engage users by linking their choices to an on-screen “success index-ometer” called “YOU”.

This successful branding campaign urged users to “Make History” via the Messenger Live Banner where they could upload pictures, songs, stories or recordings and enter a draw for a cash prize. The creative presented a selection of cool pictures with a slide fastener.

The value of genuine products created by designers at Herman Miller is threatened by imitation goods. To enlighten the unsuspecting, Herman Miller’s "Get Real" message uses the web banner experience to communicate that consumers themselves need to question whether or not a product is an imitation. While they are doing this, the ad introduces Herman Miller’s superior designer chairs, particularly its line of Embody Chairs released in 2009. As they enjoy playing a game, many users interacted with the content unaware that it was an advertisement. The surprise ending made users want to tell someone else about it, so the ads became a hot topic all over, despite their short running period. The ad was also recognised by various advertising awards and featured in industry publications. Even after the banner run had finished, it’s continued to enjoy a favourable reception on Herman Miller's own website.

The aim of this campaign is to raise awareness of HP’s new TouchSmart computer and drive traffic to the promotional site. The creative features a finger drawing a 300x250 which is then filled with bubble wrap. The user is invited to pop it and initiate the ad experience.

The objective of this funky campaign was to popularise the use of Sunsilk Hair Emoticons by web-savvy girls to convey their emotions. It used the same approach as the TV campaign - 'What does your hair say today?' - to create different banners that ran across the MSN India portal.

This campaign on MSN India’s Homepage was designed to build on Sunsilk’s TV commercials for its range of hair products that prevent split ends. The key message of this synchronised ad is that the character's hair couldn't even be broken by a striking shaft, thanks to Sunsilk.requirements and was a new treatment on the home page.

To launch Tauro beer, this high impact campaign successfully combined showcases on the MSN Homepage, with various formats on Messenger including halfbanners, textlinks, page event takeover, video and theme pack.

This campaign shows the innovative ways of enjoying Johnnie Walker Red Label. In three stages, the campaign aimed to generate major traffic to a hotsite where each visitor was invited to make their combination by video. Those who came up with the most interesting mixtures had their recipes published on the site.

To celebrate Johnnie Walker's 100th Anniversary, this rich media campaign showed the 100 most important steps for mankind from the last century. Users could mouseover to watch the TV commercial and click to go to the Johnnie Walker website.

The client’s baby care products were promoted via a skin test, triggering the user’s curiosity to find out the result about their own skin. Along with the outcome of the test, the user was given a pre-defined range of products that particularly suited their skin type. A shopping list could also be displayed and printed out, listing all products and how to use them to get the best skin condition.

To launch new Listerine Total Care, a mouthwash with 6 benefits, the consumer is invited to play a game. They have to shoot germs and clean the mouth. After playing for a while, the benefits of Listerine Total Care show up to help the player win the battle.

The skincare range was promoted via an interactive microsite within Messenger Tab, showing product information, tips, a video ad, a skin check and a competition. If the user did not interact within a few seconds, the links on the sliding menu at the bottom of the ad were automatically switched through to attract further attention and encourage them to get involved.

The campaign’s objective was to kick start viral distribution of the Ideapad’s branded character to as many young people in South-East Asia as possible and make the brand famous. Despite limited media spend and a traditionally unresponsive target audience, the Instant Messaging Personal Expression pack was very successful in delivering free branded emoticons, winks, backgrounds and display pics.

This successful campaign featured clips from a mini romantic movie to promote the benefits of Lenovo’s new laptop to a female audience. Once hooked by the movie clip, users had to click on the banner to watch the entire movie.

By clicking on these intriguing ads to promote Lenovo’s latest SL notebook, owners of small and medium-sized businesses could enter SL Street to discover eight low cost ways of developing their business. They had to wait until the end of the campaign period for the eighth opportunity to be revealed.

This campaign promoted LG's Flowers range of domestic white goods to visitors to the MSN Hompage in Russia. Powered by Eyeblaster.

This campaign using a new unexpected format led to great results. Steam drifts suddenly across the MSN page and the user discovers that it's coming from the banner featuring the LG steam washing machine. The curious user who want to experience the power of steam clicks through to a microsite where they can learn all about the product.

Designed to support the Spanish launch of Windows Live and MSN Mobile, this very successful campaign led to higher than expected results.

This campaign was designed to tell target users about the "x3 Volume" and "Easy Washing" features of Maybelline's new Volum' Express Hypercurl Easy Wash product. The impactful mouse-over floating ad for the MSN Homepage features mystery characters “the HYPER SISTERS” who draw attention to the product’s features as they use their good looks in battle. During the ad, the text on the site becomes three times as bold during the "x3 volume" phase and, in the “easy washing” phase, the images on the site look as though they are trickling down the screen. The ad was positively received by users who remarked on it being the first ad of its kind.

This campaign was designed to tell target users about the "x3 Volume" and "Easy Washing" features of the new Volum' Express Hypercurl Easy Wash product. The impactful mouse-over floating ad for the MSN Homepage features "New Half" (transgender person) Neru Kisaragi, and users experience a simulation of the process of changing from a bare face to full make-up. After fully applying make-up, Neru bursts out of the world of the banner and strolls through downtown New York. Attracted by her striking beauty, even a man pictured in a newspaper article turns around to watch. The ad succeeds in surprising users with more of an ending than they had bargained for.

The brief: to create a fun universe that features Maltesers in an interactive way. The solution? A simple game where the user could smash as many Maltesers as possible against the clock.

This unique customised video activation platform on the MSN network sought to create an emotional bond between Mars, twist and 16 to 25 year olds. Users could upload and watch videos of Streetdance performances and vote, react, blog, or email the video. All online media referred to the Mars Spotlight page which was visited over 250,000 times by 220,000 unique users. Not only that, the videos were watched 489,000 times – that’s over two videos per unique user!

The peanut-packed Snickers bar is all about energy and this positioning is reinforced by this banner campaign which complements the latest TV commercial. The creative, featuring a young dude surfing on a fountain after eating a Snickers bar, strengthened brand recognition and succeeded in getting users to interact with the banner.

During the Euro 2008 Football Championships, M&Ms created an orange football in the shape of a peanut which was free with every three bags of M&Ms. To promote this online to a 16-24 year old audience, M&M’s sponsored the MSN Messenger football league game featuring the peanut-shaped ball and also ran banners featuring bouncing peanut balls. The Messenger league game generated over 60,000 players and 200,000 game plays while banners and search resulted in 80,000 visitors to the website. Unsurprisingly, the peanut balls sold out!

This campaign to discover Maybelline's make-up workshops used various ad placements including skyscraper on Facebook, expandable banners on messenger, and an impressive event on MSN Entertainment. The event was composed of a wallpaper and a very creative pre-expandable, combined with a skyscraper.This attractive campaign was perfect for attracting the attention of women of all ages and getting them to take part in the make-up workshops.

This Messenger campaign generated over half a million downloads, way exceeding client expectations.

Ricky Rubio is a young rising star in professional basketball and is McDonald´s ambassador in Spain for its Euroahorro campaign. In this first-ever internet only campaign from McDonald’s, we see Ricky simulating a series of real life situations with a group of friends, in which a single euro has a starring role.

The star of this promotion was the famous game Monopoly which users could play to win a range of different prizes.

This Live Messenger campaign was designed to promote sales of a range of McDonald’s desserts with matching Hello Kitty toys. Young women in Hong Kong are very fond of Hello Kitty and they responded well to the unique Hello Kitty Live Agent that brought her to life. The conversation was designed to be as realistic as possible, enabling Hello Kitty to answer hundreds of questions in her own special way. During conversations, various toys were highlighted on the Live Messenger display picture and emoticon, boosting the desire for redemption and driving sales for McDonald’s.

To create stand-out for this campaign, the content of the MSN page was adapted to the look and feel of Media Markt. It was the first campaign to use the picture bar for advertising in addition to regular placements. Instead of displaying editorial content there, it promoted the latest Media Markt offers.

To promote the biggest jackpot of the year, the Dutch National Postcode Lottery used a red truck adorned with hundreds of light bulbs as a promotional tool in all its advertising. In this homepage takeover, the red truck literally drove through the internet, ‘destroying’ real-time content from the Dutch MSN homepage. To make this happen, the homepage of each campaign website had to be automatically screen captured every minute and saved in the dynamic flash layer of the homepage takeover.

This campaign took the brand’s traditional ‘ownership of the break’ offline strategy online in order to drive penetration within a new generation of consumers. The creative solution was based around bespoke digital footage of the popular actor used in the TV ads and executions revolved around users literally giving him a Kit Kat. Interactivity provided brand engagement, but users were also incentivised to click through to the website as executions provided information about the campaign promotion.

Nescafé Chill’s proposition is that you get a shot of mental alertness with a shot of the coffee. To drive the hip-hop loving target market to the Nescafé Chill website, one of the executions was the MSN Palistuhan skinner which tested the mental alertness of users. If they successfully completed a rap, they were true rap stars who then went on to the site to get their own rap star name. If they got some of the answers wrong, they were also invited to the site - to train their brain. The skinners featured favourite rappers and comedians to engage boys online and put a shot of excitement and fun into their online experience. It was also a point of engagement for the product promise that didn’t necessitate going to the site. The skinner delivered a CTR of 0.45% and drove 5,623 people to the product site.

Nike planned a massive launch of their NSW line. The idea was to allow users to explore the different styles of NSW. Therefore, we created many customised videos for our online users to explore. Starting from the ground, each style was shot individually with 2 real life models (a Male and a Female), and the shots were adapted into interactive banners. Users were fascinated by the interaction of the banner that allows them to explore different styles and at the same time, let them send the styles directly to their blog and friends.

To support the launch of Nike Sportswear, this campaign allowed users to view the different styles via two customised videos which were made to synchronise with the expandable banner. When users mouse over, the model starts to jump at the bottom border of the banner to expand it and play the seven Nike Sportswear icons. Users were fascinated by the interaction of the banner that allowed them to explore the different styles.

Capitalising on the greatest sporting event on earth, this banner highlights the brilliance of Nike’s Compete Lightweight shoes, showcasing their core attributes– light and strong. Three different ideas were crafted to fit around the dimension of the skinner ads. To add more punch to the campaign, MSN Personal Expression packets varying from winks to avatars were thrown in with the works.avatars were thrown in with the works.

This campaign utilised a skin site, banners, Messenger Tab and the Personal Expression package to encourage 5 to 15 year olds to visit the promotional microsite. Using codes printed in stickers and inside packs of cookies, the kids had to fill a virtual album to enter a competition to win a laptop or an Xbox. There were 750,000 visits to the microsite in two months.

When your hair is dandruff-free and healthy, you don’t mind someone getting close and stroking your hair. Using Pantene anti-dandruff shampoo is the first step to getting a date in this way and the female audience was encouraged to interact with the banners to plan a romantic date. The film was made specifically for the banner.

Panasonic, a member of the Olympic Partner programme, ran a campaign to support the Beijing Olympics. As a part of those efforts, it targeted internet users to remind them of the Olympics, and delivered its message while building up momentum through a countdown to the start of the Games themselves. This campaign incorporates a motif of an Olympic sport – the spectacular look and movement of synchronised swimming – and also engages users with Olympic-related quizzes. As a result, Panasonic succeeded in generating interest, achieving six times the estimated number of clicks (around 120,000 clicks compared with the estimate of around 20,000), as well as almost 200,000 mouse-overs.

Pedigree dog food selected famous web 2.0 websites to build an adoption campaign where 3 dogs, representing millions of abandoned dogs, could be adopted by internet users through these web 2.0 websites. A pioneer project where the rivals Google, MSN and Yahoo! participate simultaneously.

This banner shows how happy your dog gets when you feed it with Pedigree dog food.

Pepsi Twist 3 is a Pepsi drink with natural lime juice and just three calories. The campaign showed why three calories are better than 0 using a fun Space Invaders type game where the user can shoot at a series of numbers, eliminating the bad calories and keeping only the good ones.

In this integrated campaign called "Por Qué?" or "Why?", Pepsi wanted to add a sense of fun to life. Users were asked to posted their questions on the “PQpedia” blog, and the huge level of participation created incredible question content such as “Why do pajamas have pockets?”, “Why do I scratch my head when I have doubts?” and so on which ended up appearing on different campaign media.

The idea was to clearly show how Gatorade helps replenish energy and that it had developed new special edition "Gold" packaging especially for the Olympic Games. By pushing a button in the banner, the user revitalises a crumpled wooden doll and makes it stand upright as a powerful sportsman.

Doritos is a snack that people eat before dancing. This successful campaign was based around the concept "Bring Back Slow Dancing" and over 4,000 people gathered together on a public square to support this cause. Due to its success, a second part of the campaign was created to communicate "Slow Dancing is Back". Clicking on the banner, re-directs the user to the Doritos page on Myspace.

Paso De Los Toros is a sharp-tasting grapefruit soda and this campaign is based on the concept “Cut out all the sweetness, it doesn’t quench your thirst”. The banners drove users to a special Valentines website where people could send messages to their ex. The best entries were published in a special section of Argentina’s leading newspaper.

This banner promotes Twistos as the ideal snack for when you’re having a break. Clicking on the banner launches a virtual office where users can take a break from work playing games such as Minesweeper.

To create online buzz around Mentos’ kiss theme, this campaign targeted Messenger users with a webcam to play Kisscam (kiss a girl on your screen using webcam). Other elements included a kiss fight game and a kiss quiz on MSN. Nearly 5,000 people took part in the Kisscam while over 129,000 people participated in the quiz. The campaign generated an interaction rate of 4 to 6% (110,000 interactions) and an interaction time of 10 to 20 seconds.

The MSN.fi roadblock and in-game advertising used in this campaign are fresh and new in Finland so Philips became a trendsetter as it targeted a 18-35 year old male audience in a bid to convert them to electrical shaving.

In a bid to increase product sales and market share, the key message of this campaign was 'Start your day in a pleasant way' and the strategic spark 'Wake up in peace'. A variety of formats were used including msn.fi roadblock, WL Messenger takeover and expanding elements in Hotmail and Messenger.

To introduce Pizza Hut’s new “Flavours of the World” menu with a bang, this interactive banner contained a simple game with each participating country represented by a food icon game character. Users loved it as demonstrated by the 52.7% interaction rate and the CTR of 0.99%!

In Spain, thousands of people are trying to sell their home because they can no longer afford the mortgage. But nobody has any money to buy. This campaign for an online estate agent offers to help people by asking them to submit their funniest story about selling their house. Nearly 450 stories were received and the public were asked to vote for one of ten finalists whose story was illustrated with videos and blogs. The results? Over 14,000 votes, nearly 50,000 visits to the site, and an average of 3.34 minutes being spent there. A movie director has even expressed in making a short film about one of the stories!

Taro is a fat-free snack made from fish. The key message is to encourage ladies to eat Taro because they won't gain weight. The campaign uses several young slim working women as mascots in several MSN and Windows Live properties such as Personal Expression, Games, Messenger Tab and in banners. It generated lots of downloads, a high CTR, and a satisfied client.

Clicking on one of the banners causes a set of instructions to pop up telling the user how to work with the piece, while a catchy tune plays in the background. Once all the dots are joined up in the right order, a rollercoaster track appears, and the product travels along it, moving with confidence just like somebody who uses Always.

This campaign swept away teenage girls using the secrets of oriental wisdom that Herbal Essences puts in everyone’s reach. A mystical environment was created to involve them in the secrets of the ancient orient: - Chinese weekly horoscope, sensuality tips, postcards they could personalise, and virtual fortune cookies to share with friends. The main promotional activity consisted of trivia about the whole site with clues hidden in each section. The winners were treated to an oriental party with their friends. To complement the holistic experience, other prizes included oriental sensuality kits, kimonos and spas. This successful campaign generated 209,000 unique visitors to the website, with visits lasting an average of 7.5 minutes. In addition, 79,338 fortune cookies were sent!

Before the Euro 2008 football tournament, Pringles set up a Dream Team with players from several European countries and then created a competition offering the chance to spend the day with Italian player Daniele De Rossi. The campaign starts with a "kick the ball" game which synchronises with user interaction.

This digital campaign aimed to generate both awareness of, and participation in, the public debate of choosing the least popular of Revels’ six flavours. A rich media ad format allowed users to submit their votes instantly. High quality video assets used in the campaign microsite and offline TV ads were compressed and incorporated to show the amusing fate of a rejected flavour.

94% of women in Sweden shave their private areas, this banner ad was created to help in understanding what a difference it can be when using new series of intimate hygiene products by RFSU.

In Sweden, 94% of women shave their private parts, and this online poll was designed to illustrate this. After answering the poll, you saw how much women actually shave and then learned about the benefits of a new range of intimate hygiene products.

Believing in human warmth, Samsung decided to do something different at Christmas and so it froze many of its products inside a giant ice cube. People were invited to predict the exact day, hour and minute that this giant piece of ice was going to be fully melted – and take all those products home if they got it right. The action took place live in a famous shopping mall, and everyone was able to follow the action in real time through a hot-site.

Skinner was used to engage TV enthusiasts who would Spend on an LCD TV. They showcased all the features of the TV and achieved average dwell times of more than two minutes. 5400 click throughs were generated by users who were very interested in the TV after viewing the skinner.

This campaign showed how the design and technology of Samsung TVs can enhance consumer lifestyles. It suggested the best environment for experiencing the product and the kind of living space that fits with the personality of the Samsung brand.

To promote and create awareness of DENTISTE products, consumers were engaged with this survey game. It generated lots of contacts for the client's database.

This exclusively online campaign based on the internationally developed creative concept “Foam City” aimed to create awareness for Sony’s range of cameras and camcorders. Targeting families, young people, and those interested in photography and travel, this Belgian campaign revolved around a competition where people had to upload a picture of themselves and then add a foam effect to have the chance of winning a trip to Miami (where the TV commercial was shot). The campaign on MSN consisted of half banners, IMU, text links, emailing and editorial formats: all leading to the competition’s webpage. There were more than 3.6 million unique visitors, 25 million page views and over 37,000 clicks to the campaign website. The video showcase had an extremely high CTR while Messenger banners were the best traffic generator for a low cost per thousand impressions and per click.

This campaign targeted 15-24 year olds who like to use their mobile for everything and aimed to link the W760i to exercise. Starring Danish tennis star Caroline Wizniacki, the ads demonstrated the functionality of the new phone and pushed users towards the W760i website where they could upload, analyse, display and share their running routes and data recorded with the W760i GPS-tracker. The campaign actively involved users by creating a relevant communication and social platform which today is still adding real value to the target group. The mobile became a top 10 seller and the website generated 3.376 uploaded and run kilometres within the campaign period - far exceeding expectations.

This award-winning campaign succeeded in boosting awareness of Springfield, giving users the opportunity to view the whole product catalogue within the creative.

To raise awareness of the Springfield brand, this expandable ad on MSN's Homepage uses rich media animation and integrates the commercial.

This campaign for clothes retailer Springfield interacted with the user on Windows Live Hotmail to promote its Winter collection.

This innovative campaign used MSN’s news orientation to deliver the client’s message in the form of sensational news. Bright visualisation in full-screen mode engaged users by getting them to take part in a competition to win a jeep and other prizes. The campaign generated a CTR six times the average for Russian online ads!

This attention-grabbing OTP ad emphasises the importance of voting during the Indian elections with the assistance of the same popular character who appears in Tata Tea’s TV commercial. It targeted young people by running as a roadblock on the MSN India homepage. To get the communication across without audio, the copy was synchronised on the base banner [300x250]. The page shake element was especially popular with users.

The Hotmail Super Banner proved to be a successful format to promote TCL’s range of TVs in China. The colourful creative encouraged users to click on the ads to stand a chance of winning a prize.

This campaign to promote Tuborg’s sponsorship of the Sunburst KL festival succeeded in overcoming the challenge of showcasing 20 performing bands with streaming audio clips within the limits of the file. Users were asked to vote for their favourite band via a voting engine which captured their information based on IP location. The winning band got to perform at the Festival.

This fun campaign gave users the opportunity to personalise a banner ad with a message and a picture, then send to a friend. That friend was then surprised to see the half-banner at MSN Messenger.

To launch its new Instinct fragrance, AXE went back to the basics associating masculinity with leather - a timeless element of cool. The creative makes use of animation, 3D, and a lot of humour. The campaign ran as a takeover on MSN Home in various synchronised ad formats which grabbed the attention of users.

This campaign innovatively aligns the Close Up brand to get people closer using internet and mobile. Users could take part in a voice chat with others who were experiencing the ad at the same time as they were. The campaign delivered a real brand experience and results that exceeded expectations.

This targeted campaign uses a variety of formats to convey the joyful image of the Cornetto brand and promote a competition to win festival tickets. Users could personalise their Messenger window with Cornetto background skins and images or send animated emoticons and winks to their friends via Windows Live Messenger Chat.

This interactive campaign uses a cool 1970s inspired character called Detective Stripes to get the message across that Rexona Invisible deodorant doesn’t leave stains on clothing or on the skin of the consumer. Using movie-style storytelling, the website presents the whole story about Stripes, testimonials and a solution to his problem stains. The five episodes are ambiented into locations that appear in the life of our hero, while the audience can unlock goodies such as screensavers, wallpapers, and ringtones. Detective Stripes is a story full of action, funk and... white stains.

To excite and educate users about the new and wide ranging Brit Trips scheme, five creative concepts were produced across rich and standard ad formats. Given the scheme’s nature, each concept involved a red London bus 'touring' different scenarios. Each was tailored specifically to an offer allowing for detailed audience targeting by the digital media. High quality 3D rendering was incorporated into the ads to ensure they looked as fantastic as the offers.

Digital was tasked with generating increased awareness of and participation in the latest Walkers promotion. Rich and standard media formats incorporated high quality, bespoke video footage to bring the campaign to life in an exciting way. Concise copy explained more about the fantastic prizes available and encouraged users to submit their ideas for new flavours of this popular snack.

This Messenger Personal Expression campaign led to a substantial increase in sales of Wang Laoji’s traditional herbal beverages by positioning them as the ideal Spring Festival gift. The creative featuring a golden ox, dancing lions and a good luck message allowed Messenger users to send their best wishes to friends, family and colleagues just before the most important festival in China.

This MSN Homepage campaign for Zoega coffee engaged users with a competition question that could only be answered by using a torch in the banner ad to illuminate the various Zoega clues hidden on the Homepage.