EDITOR'S NOTE: This story has been modified. See below for an explanation of the changes made to this story since it initially appeared.
Apple's iPhone has wowed most of the globe — but not Japan, where the handset is selling so poorly it's being offered for free.
What's wrong with the iPhone, from a Japanese perspective? Almost everything: the high monthly data plans that go with it, its paucity of features, the low-quality camera, the unfashionable design and the fact that it's not Japanese.
In an effort to boost business, Japanese carrier SoftBank this week launched the "iPhone for Everybody" campaign, which gives away the 8-GB model of the iPhone 3G if customers agree to a two-year contract.
"The pricing has been completely out of whack with market reality," said Global Crown Research analyst Tero Kuittinen in regard to Apple's iPhone prices internationally. "I think they [Apple and its partners overseas] are in the process of adjusting to local conditions."
Apple's iPhone is inarguably popular elsewhere: CEO Steve Jobs announced in October that the handset drove Apple to becoming the third-largest mobile supplier in the world, after selling 10 million units in 2008. However, even before the iPhone 3G's July launch in Japan, analysts were predicting the handset would fail to crack the Japanese market. Japan has been historically hostile toward western brands — including Nokia and Motorola, whose attempts to grab Japanese customers were futile.
Besides cultural opposition, Japanese citizens possess high, complex standards when it comes to cellphones. The country is famous for being ahead of its time when it comes to technology, and the iPhone just doesn't cut it. For example, Japanese handset users are extremely into video and photos — and the iPhone has neither a video camera nor multimedia text messaging. And a highlight feature many in Japan enjoy on their handset is a TV tuner, according to Kuittinen.
What else bugs the Japanese about the iPhone? The pricing plans, Kuittinen said. Japan's carrier environment is very competitive, which equates to relatively low monthly rates for handsets. The iPhone's monthly plan starts at about $60, which is too high compared to competitors, Kuittinen added.
And then there's the matter of compartmentalization. A large portion of Japanese citizens live with only a cellphone as their computing device — not a personal computer, said Hideshi Hamaguchi, a concept creator and chief operating officer of LUNARR. And the problem with the iPhone is it depends on a computer for syncing media and running software updates via iTunes.
"iPhone penetration is very high among the Mac users, but it has a huge physical and mental hurdle to the majority who just get used to live with their cellphone, which does not require PC for many services," Hamaguchi said.
Cellphones are also more of a fashion accessory in Japan than in the United States, according to Daiji Hirata, chief financial officer of News2u Corporation and creator of Japan's first wireless LAN, who spoke to Wired.com in June 2008.
So that would suggest that in Japan, carrying around an iPhone -- a nearly year-old handset compared to the very latest Japanese cellphones -- could make you look pretty lame.
Nobi Hayashi, a journalist and author of Steve Jobs: The Greatest Creative Director, told Wired.com in June 2008 that Japanese consumers also tend to shop for features, picking phones like the Panasonic P905i, a fancy cellphone that doubles as a 3-inch TV. It also features 3-G, GPS, a 5.1-megapixel camera and motion sensors for Wii-style games.
"When I show this to visitors from the U.S, they're amazed," Hayashi said at the time. "They think there's no way anybody would want an iPhone in Japan. But that's only because I'm setting it up for them so that they can see the cool features."
However, despite its wow factor, the Panasonic proved to be crippled by usability problems, Hayashi noted. Hayashi is the proud owner of an iPhone, although he also carries other phones that can be used to pay for subway fares, taxis and food.
Kuittinen said he's predicting Apple's next iPhone will have better photo capabilities, which could increase its odds of success in Japan. However, he said the monthly rates must be lowered as well.
Otherwise, Apple might as well say sayonara to Japan.
Updated 10:30 a.m. Friday: Added a quote from concept creator Hideshi Hamaguchi about PCs and compartmentalization.
See Also:
- iPhone Critics Vote on Handset's Most Annoying Flaws
- Pervert Alert: Japanese iPhone Shutter Sound Cannot Be Switched ...
- 91 Percent of Japanese 'Will Not Buy IPhone'
- Japanese Magazines Piggyback on iPhone's Success
- iPhone Hobbled by High Prices in Japan, Lack of 3-G in India ...
Photo: DannyChoo/Flickr
EDITOR'S NOTE: Dylan Tweney here. I'm the senior editor in charge of Gadget Lab, and I'd like to explain what happened with this story and offer Wired.com's statement about it.
Since this story was first published on Feb. 26 we have received a lot of feedback questioning our reporting and conclusions. We agree with some of the criticism and have updated and corrected parts of the story in response. Nevertheless, those errors aside, we believe the main thrust of the story is essentially correct. In short, there is good evidence the iPhone is not selling as well in Japan as it is elsewhere, thanks in part to demanding and specific Japanese expectations and tastes in mobile phone devices. Much of that evidence still stands.
However, there were problems with the way we used two of our sources, and with how we handled the corrections we made.
The first of those sources was a quote from Nobiyuki Hayashi that had originally appeared in an earlier Wired.com story, "In Japan, Cellphones Have Become Too Complex to Use."
Later in the day we added a statement by Daiji Hirata, taken from the same article. It's not unusual in journalism to cite statements from earlier stories -- and to quote from stories published by others -- but in this case, we clumsily paraphrased Mr. Hirata's and Mr. Hayashi's statements, misconstruing what they had originally said.
The statement that carrying an iPhone "could make you look pretty lame" is our conclusion, not Mr. Hirata's or Mr. Hayashi's.
We also used their statements out of context, which compounded the errors; and we didn't make it crystal clear that we took Mr. Hirata's and Mr. Hayashi's statements from an earlier story.
Mr. Hayashi did respond to an e-mail inquiry from us, but we didn't receive his response until Friday, Feb. 27, after the story appeared. His email made it clear that the iPhone, despite several well-publicized problems, is doing better than expected, but that it still falls short for the Japanese market in several key areas. Mr. Hayashi spells out his view of the iPhone's pros and cons on his blog.
We updated the story on Friday, Feb. 27, to try and correct these misattributions, but again, we didn't make it crystal clear what changes we made to the story and why. We've made one more set of changes today to make the context and meaning of Mr. Hayashi's quote plainer and to make it even clearer that Mr. Hirata's statement came from the earlier story.
Wired.com regrets the errors, and we apologize to Mr. Hayashi and Mr. Hirata for misconstruing their statements.
We also apologize to you, the readers. Errors happen, on Wired.com as elsewhere. But we mishandled the situation by not disclosing, here on Gadget Lab, exactly what changes we were making.
We made the corrections in a good-faith attempt to correct errors in the story, but without making it clear to the public what changes were made and why. In so doing, we violated your trust. In the future, we'll be far more transparent about disclosing those corrections as we make them.
One more thing: we could have discussed the edits and the feedback from Mr. Hirata and Mr. Hayashi in the comments. However, I closed the comments on this story on Friday afternoon because they were turning into a cesspool of racial invective.
We welcome vigorous debate and disagreement in our comments, but we will delete hate speech and off-topic invective. I have reopened comments on this post, but will close them again if necessary.
We do acknowledge the important role that our critics, including Apple Insider, played in pointing out the errors in this article.
As always, we welcome your feedback and strive to correct errors whenever we make them.
Posted by: anrake | Feb 26, 2009 4:19:26 PM
No electronic wallet/payment system, no SUICA/PASMO dowload(these are elctronic ticketing systems for public transportation ystems such as trains and subways).
Do you see the pattern here? Stuff that comes standard on other cellphones is not standard on the IPhone? No mystery as to why most people will not buy it.
Posted by: kohai | Feb 26, 2009 4:44:47 PM
The biggest reason is found by looking at the photo. You need to use two hands with the iphone, unlike any other keitai. You can input Japanese characters into any other keitai using your thumb in a universal method and feel that can be done without watching the display, like touch typing. Kids learn to do email with their keitai in their pocket, never even looking at it.
Posted by: Number11 | Feb 26, 2009 4:52:26 PM
I live in the United States and still would not bye a iPhone. Apple anything is just a geeky fashion accessory for IDIOTS.
Posted by: Simon | Feb 26, 2009 4:56:33 PM
You know, It seems pretty obvious to me from the comments why no one in Japan would want an Iphone and in fact, I live in USA and I really see no point either.
The internet is so slow Yawn. And those data plans are insane. Talk about rape.
I don't even want a phone, I want a cell-network text messager/net browser. I could do without talking to people.
Posted by: Jake | Feb 26, 2009 4:59:42 PM
I meant to say not BUY AN iPhone. Looks like I'm the idiot here. Been a long day.
Posted by: Simon | Feb 26, 2009 5:01:38 PM
I wonder why this article didn;t mention South Korea as well.
Posted by: Simon | Feb 26, 2009 5:02:29 PM
"The iPhone's monthly plan starts at about $60" - that's plain wrong! The plan starts from about 2400 yen - that's only 25$. But you need to keep your 3G data network use below about 1.5 MB/month, and rely on WiFi instead.
Posted by: Max | Feb 26, 2009 5:07:54 PM
Good ponit, but I still like the iphone.
Posted by: Cris | Feb 26, 2009 5:13:09 PM
Why do people persist in propagating the myth that there's cultural opposition to US products? Apple absolutely dominates the MP3 category with the iPod here, and the Macbooks sell like gangbusters.
US cars don't sell well because a) they don't sell well in the US either b) half of the overseas models don't even come in RHD versions. Of course they don't sell.
I won't consider an iPhone for all the reasons others have listed. Why would I intentionally saddle myself with a phone that has fewer features - ALOT fewer - than my current Softbank model? A model that's 1.5 years old now?
Posted by: orale! | Feb 26, 2009 5:35:18 PM
Why the Japanese/Chinese/Koreans and people in other Asian countries hate iPhone? Because they have BETTER phones! Period.
Posted by: Tony | Feb 26, 2009 6:02:03 PM
hmmm, maybe they don't like the iphone because it sucks? Stop drinking the kool aid people.
Posted by: dave | Feb 26, 2009 6:25:54 PM
A TV Tuner? A electronic payment system? A decent camera?!!! The iPhone doesn't even have CUT & PASTE and TEXT MESSAGE FORWARDING people!!
Posted by: Ryan | Feb 26, 2009 7:44:57 PM
Hey, maybe many of the Japs are just like the Koreans- very loyal to the home country companies. Their lost.
Posted by: lrd | Feb 26, 2009 7:53:52 PM
I've had about 5 japanese mobile phones now, and while they were definitely feature (or gimmick) rich, I never used most of them more than once. I've had one with facial-recognition security that didn't work, video & mp3 players that only played files purchased from the company's own store, and a couple with cameras of such poor quality as to be useless.
That said, the iPhone definitely needs a few local Japanese features which are considered standard, like the embedded e-cash chips, Japanese emoticons, and MMS
Posted by: jay | Feb 26, 2009 8:03:36 PM
Who is that guy you are quoting? Has he ever been to Japan? Has he ever seen Japanese people using their cell phone? Others have pointed it out in the comments section but let me have a shot at it:
1. Monthly price? No problem. It is similar to what all heavy users of mobile internet already pay. What a strange thing to claim?! Handset price? Way too high, much above what most users pay for their handsets when starting up with a new subscription. At least they seem to be fixing that now.
2. Text messaging. In case you haven't figured it out, just stop writing inane reports. Most use of the cell phone is for writing, which most Japanse are eminently good at using one or even two hands. The iPhone sucks at this simple tasks. I have Apple lover friends who had to go out and buy a second phone, on iPhone to show off, one phone to actually use. Writing emails (free with most plans!) are what most Japanese do with their phones. So why would anyone in their right mind buy a phone that stops them from doing this at anything faster than 10 words per minute? This is the main problem with the iPhone.
3. Camera. No, most Japanese phones have even crappier cameras. This is a non-issue as far as the iPhone is concerned.
4. No video? Seriously, a phone without video capability in 2008? Shame on you Apple!
5. No GPS? See 4.
6. No electronic payment chip? See 4.
7. No free of charge built in nap navigation + GPS system? See 4.
8. No TV? See 4.
9. Size? Japanese are into small phones with big screens. iPhone will have to be half thickness to even come near the bulkier Japanese models.
The biggest problem though is how you can be uneducated enough to write such a report, or blog about it as Mr. Chen does here? There are thousands of billingual westerners living in Japan, there are millions of bilingual Japanese living in Japan and abroad. Anyone of them can confirm what I just said.
BTW, my 2006 model Sony Ericsson has all of the above features, at a 1 cent price. Sure, there is no touch screen (I'd rather see what is on the screen than have it blocked by my fingers anyway), but I can watch TV, listen to radio, surf the web, pay my bills, shoot video and stills, use a GPS, navigate, play games etc. etc. And I can write in both Japanese and English almost as fast as I type on a keyboard. Faster in Japanese, a bit slower in English.
Why don't we use the iPhone? Go figure, just don't ask Mr. Chen or Mr. Kuittinen why, because they never bothered to even ask anyone, apparently.
Posted by: Robert | Feb 26, 2009 8:07:07 PM
I just got back from vacation in the Philippines and they don't like the iPhone, either. It costs the same as any high end phone from Sony-Ericsson, Nokia, Samsung and XDA; but, no takers.
My cousin who works for Globe, the carrier over there, and he said that people return it after a week. Why? The iPhone is extremely BORING.
I was gonna get one for myself when it first came out here in the US, but the WOW factor left after 10 minutes of exploring the thing.
It just plain sucks...
Posted by: Marc | Feb 26, 2009 8:20:43 PM
The iPhone has been over-priced, under-valued, and vastly over-hyped since inception. Fibe hundred bucks for something that dies on the first drop? No way. Add the hideous requirement of using AT&T, and I'll never own one. Now, the iPod Touch is a far more sensible, safter, and less expensive solution. I just got a new, inexpensive phone with a suitable, reasonably priced plan from a good provider, and when it dies (invariably before the contract is up), I'll just buy another inexpensive phone. All the while, I'll use my iPod touch when I don't need to worry about dropping it.
Posted by: Tim | Feb 26, 2009 8:35:08 PM
makes u wonder...if the japanese phones are so good..why havent they penetrated the western market?
i have some ideas as to why...but i want to see what everyone else thinks.
Posted by: gid | Feb 26, 2009 9:17:24 PM
hmm...
# 91 Percent of Japanese 'Will Not Buy IPhone'
# Japanese Magazines Piggyback on iPhone's Success
To note : the data plan for the iphone here is the same as every softbank headset. I purchased a 'start of the art' Sharp phone here and it sucks. In fact I was amazed at how bad J-phones actually are. Features like TV (where 1/4 of the tiny screen is taken up by ads) and GPS (have to pay to use it) camera (terrible quality, nevermind what the MP rating is) the list goes on...
The Japanese don't hate the iphone, as I see many people use it on the metro and JR lines here.
Posted by: dboy | Feb 26, 2009 9:18:18 PM
The main thing holding back the iPhone in Japan has been Apple's resistance to giving commission kickbacks to cell phone dealers.
Posted by: Jan | Feb 26, 2009 9:59:56 PM
It's interesting to see the things that are written and the ideas that are propogated that have little or no basis. Perhaps, someone asked one of the old senior executives at some Japanese company. By the way, they have very little connection to the general public in Japan. I happen to live in Japan and know a lot of Japanese people. I also to have an iPhone. I also used to have a Japanese cell phone, but switched to an iPhone so I can sync info with my Mac. Every Japanese person I have met thinks the iPhone is spectacular. I have never met anyone who doesn't like a product becuase it was made in a foreign country (except if it's made in China). The people that I have talked to wouldn't buy one based on one of three reasons. Too expensive the price of the phone, not the plan), lack of emoji (smileys) compatibility with companies other than SoftBank, and bugs. Mac computers still have a bad rep from way back in the day when the American computer makers didn't really care about making computers that worked well in Asian languages. The iPod cleared that hurdle by virtue of the fact that is very popular all over the world. The Japanese love things like that! Also, many people will not switch companies. It was a little difficult for me too! The cameras on other cell phones are not all that great. There is no one cellphone that has great everything. You either get one that has a great camera, or one you can use to watch t.v., or one that is an mp3 player. Some of the cameras are horrible! I know, I had one. Where I'm at, there are no chips in the phone that you can use to get on a train. One company offers a chip called Eddy. It's use is very limited! The plans are all about the same. You use your phone a lot, it's going to be expensive. The other things don't really come into account. At least in my experience. Except of course the emoji. Those are really important to them!!
Posted by: Ockey | Feb 26, 2009 10:04:11 PM
I may be going out on a limb here, but does it really matter whether Japan or S. Korea like the iPhone or not. They like what they like and who really cares. It's not like both of those countries combined make up most of the world's handset sales. S. Korea has got enough worries about the N. Koreans over-running Seoul and Japan is, well, still isolated as it has been for like a dozen centuries. They're certainly entitled to live in their own little peninsula or island. People that live in their own little worlds are bound to have a narrow view of things. Everyone is entitled to that much choice. In America, those Japanese and Korean handsets are of no use to us because our 3G infrastructure is crap, nobody has heard of eWallets and 1-Seg doesn't exist.
Those little countries could rebuild their cellphone infrastructure every year if they wanted to. They'd just line their streets, buildings and poles with thousands of repeaters. Looks like crap, but it's fast and cheap to do.
Cool. They have no interest in the iPhone and it doesn't mean a hell of a lot in the grand scheme of iPhone domination. When the iPhone is sold in the millions in China that should be good enough of a message that somebody out there in the Far East does like the iPhone. I doubt if the Japanese are averse to American goods, but if the goods aren't practical to them, why should they bother to use it.
Giving the iPhone away is not going to help one bit in Japan. If they were giving turds away for free, I darn sure wouldn't take them unless I had a use for them. Especially if I had to pay to keep them every month.
Posted by: iphonerulez | Feb 26, 2009 10:10:59 PM
The iPhone is the best phone I've ever owned and I've owned a Nokia, a Samsung, a Motorola, and even a Sony Ericsson. They are all a P.O.S. next to the iPhone in my opinion.
Posted by: WTF People? | Feb 26, 2009 10:15:56 PM
The authors bias is showing through. I've lived in Japan and know: They're not "hostile" to non-Japanese things; many foreign products sell well in Japan, but they don't like second-rate products and why buy an iPhone when Japanese cellulars have been ahead for years? The author of your piece should climb down of his national socialist high horse.
Posted by: Jack | Feb 26, 2009 10:17:19 PM
The author is Brian X. Chen. Is that why this article is so anti-Japanese?
Posted by: Jack | Feb 26, 2009 10:19:09 PM
And the Iphone(not to mention the vast majority of phones in the US) doesn't have infrared ether for using your phone as a remote control. Most fun I had in Korea was turning down the volume on shitty t.v. shows in bars.
Posted by: Alex | Feb 26, 2009 10:28:58 PM
the iphone runs on bsd unix ppl! and it runs my ssh, lighttpd and many other programs. can _your_ phone do that?
Posted by: X | Feb 26, 2009 10:30:18 PM
Seriously, Brian, where are you in Japan? How could you neglect these points ? There are so many choices of keitai in Japan it's insane and there is such a high turn over for the models. Every two months the major manufacturers release a new set of models. There are two major releases for each season. How about the really lame, but extremely popular "necessity" for charm accessories to hang off the phone. Can't be done with iPhone. Also, it's cheaper to get a new phone than try to keep your old number and email because the carriers want "new" customers. The only thing that might excel is the games. That is a big hit for some people. But just try and take away that new DSi from the Japanese... good luck. Not gonna happen.
I think my email to call usage on my phone in Japan is 100:1. How can I answer the phone on a crowded train? And a touch key pad that change between 4 script types... I'll take a keypad over that every time. My phone plays music, games, TV, Video, GPS, Navi, internet browsing, customizable ringtones and has a better camera. Casio Gz One. Can't beat that.
Posted by: American In Japan | Feb 26, 2009 10:41:01 PM
Wow, the Winbots are out in force in this article. I smell the distinct, pungent aroma of Ballmer. Is this what people in Redmond do for fun?
"iPhone sucks." "It's boring." "It's for idiots."
Uh huh. Keep trying, lametards.
Troll Different.
Posted by: Quix | Feb 26, 2009 10:43:03 PM
The Japan Times reports they're too expensive. So they cut price. Duh. Cultural opposition? Sounds like Chen has a chip on his shoulder the size of Rhode Island. http://search.japantimes.co.jp/cgi-bin/nb20090227a3.html
Posted by: Ken | Feb 26, 2009 10:44:40 PM
I agree with the above poster, it is the size of the thing. More and more Japanese people have 2 or 3 phones; a company phone; a family phone and a friend phone.
Softbank users can call other Softbank phones for free but get charged a lot for calling a DoKoMo phone and the same for DoKoMo users. Thus people have two phones one for one network and another phone for a second network.
Posted by: b | Feb 26, 2009 10:55:49 PM
Some of you posters might be taken more seriously if you learned to spell
Posted by: Ben | Feb 26, 2009 10:55:52 PM
I LOLed:
http://plus4chan.org/boards/n/res/98301.html
Posted by: pan | Feb 26, 2009 11:00:21 PM
@Ben > Some of you posters might be taken more seriously if you learned to spell
You might be taken more seriously if you learn to punctuate.
Posted by: Jack | Feb 26, 2009 11:07:21 PM
iPhone is also hugely unsuccessful here in INDIA . no wonder Japanese and Indians r way Smarter The Others .
on the 1th day of releasing iPhone3G in India . there was More Reporter the Customer waiting for the Product .
Posted by: Abhishek | Feb 26, 2009 11:28:15 PM
I can't agree this article. iPhone is not sold well here in Japan, because it's not a phone, it'a internet communicator which empower you. but the most of Japansese couldn't understand such idea.
Posted by: Shigeo Honda | Feb 26, 2009 11:33:30 PM
Yeah Simon, it's because you are an idiot.
Posted by: Bill | Feb 26, 2009 11:50:37 PM
iPhone is not popular not because of its features, it's because of the data plan. In Asia wireless data is not cheap and they don't have the all you can eat model. Besides it costs an arm and a leg. (f*****g telcos)
Anyway most mobile phones in Asia are not smart phones.
If Apple will make an iPhone like the iPod Touch with phone capability and wifi, the rest will be history.
my 2¢....
Posted by: AdamC | Feb 26, 2009 11:52:06 PM
Dave, get over yourself.
Posted by: Bill | Feb 26, 2009 11:52:22 PM
The iPhone is a crippled p.o.s. for dumbass Mactards and fashion lemmings.
Posted by: Sebhelyesfarku | Feb 27, 2009 12:08:39 AM
My $.02, I laugh at the suckers who are taken in by Apple. I won't have Apple products in my house. Keep you proprietary software suckers. Apple has 10% of the pc market big hairy deal! Apple fanboyz are so full of themselves,Ha!
Posted by: N. Obody | Feb 27, 2009 12:18:05 AM
No point just listing the specs but the iPhone does have GPS, and a built in iPod Touch, and access to an online application store with 15,000 applications, and WiFi and a 3.5" screen and so on. If they are not popular in Japan (which I don't really believe as I live here and I see them frequently) it is not because of the shortcomings of the phone, more likely it is due to a myopic, follow-the-sheep mentality like that which drives all the Japanese PC manufacturers to install a bloated, defective excuse for an OS.
Posted by: JPop | Feb 27, 2009 12:22:06 AM
Gid: Why hasn't Japanese cell phones penetrated the western market? They have been using a different system since the beginning while western phones have been stuck with plain old GSM. That is why. Besides, I believe that one Japanese/Swedish phone is making good progress in the west. Also least we forget, Mitsubishi Electric had very good phones on the market that they pulled out because of poor sales on the domestic market.
Regarding Chens supposed bias: Give him a break, I don't think he would be so unproffessional as to let his bias shine through, he is just very very uninformed and relying totally on misinformed second hand sources. Bad journalism? Yes. Bias? We don't know.
Posted by: Robert | Feb 27, 2009 12:44:06 AM
I thought the Iphone was just a clunky piece of crap with low memory space! There have been better alternatives around for a while like some of the shit Nokia churns out. I was of the impression most people just got the apple products because of their trendiness in regards to just seeming generally "hip".
Posted by: Red Ted | Feb 27, 2009 12:47:59 AM
The iPhone is not very popular in India too. Agreed there is a lot of hype, but people have hardly bought it. Couple the lack of customer enthusiasm with one of the most out of whack pricing policies, and iPhone is a Buzz word, which buzzes in hardly anyone's hands.
Posted by: Pushan | Feb 27, 2009 12:55:31 AM
Finally, Japan and I can agree on something. I keep mine but don't use because i dont wanna pay the disconnect fee.
Posted by: Deek | Feb 27, 2009 1:10:15 AM
I'm calling bullshit on this story big time. The tone is extremely negative and it's only really written, it seems, to draw attention to "A post" on the blog. Well, it worked, I'll give you that.
As for real content, you quote two people, one of which is Japanese. One Person. Well done! Have you been to Japan recently? Have you seen how desperate all the other manufacturers are to copy the iphone touch screen. And what none of them can complete with is the app store. Stories are leaking out in the Japanese press of regular salary men who are making $600,000+ from apps. This is impossible to do as an individual in Japan. They don't have a system that allows it. That kind of money is ONLY reserved for companies to make. So how many people do you think are now turning to write apps? And how many are docomo paying to keep from jumping ship? You'll see a gradual shift in the way the whole mobile market is played over the next 2 years. Just watch.
Posted by: Sean Wood | Feb 27, 2009 1:32:22 AM
Dear Brian,
concerning that story you wrote about the iPhone in Japan, I have to say, that I have never read such a poor investigated story on wired.com.
No word about Emoji, which seem to be very important to the Japanese, which the iPhone lacked when they started selling it in Japan, until Softbank had Apple change it. "Email without emoticons can't be email in Japan. We persuaded Apple Computer (to localize iPhones for the Japanese market)." Said Masayoshi Son, the CEO of SoftBank, the Japanese carrier for the iPhone, about the iPhone software and the addition of emoji.
Also, there's no place (on an iPhone) to hang a strap, which also might make people buy another handset.
I found an article about that at: http://whatjapanthinks.com/tag/iphone/
And your article is also missing the number of iPhones that has been sold in Japan, you just claim that Japanese hate the iPhone.
"Japan has been historically hostile toward western brands" is also a very dangerous generalization. The iPod sells much better than the Sony Walkman, German cars and many other products have a very good reputation in Japan.
And then you quote a guy called Tero Kuittinen, which sounds pretty much to me that he's from Finland and not from Japan, and who's working for Global Crown Research, which is based in San Fancisco, also not from Japan (I couldn't find a branch of Global Crown Research in Japan.)
Did you actually talk to a single Japanese person besides Hayashi?
Are you actually living in Japan?
If I am right with half of the stuff I wrote, and if you are not living in Japan on top of that, could you please ask if I could also write articles for wired? If it's easy like that?
Actually, the introduction is BS already: "Apple's iPhone has wowed most of the globe — but not Japan, where the handset is selling so poorly it's being offered for free." Have you ever heard that this is common business practice, to sell handsets for a very low price (or free), but making the real money by selling the plans and 2-year contracts?
There not giving it away for free, without plans and contracts, right?
You've gotta be working for tabloids usally, and your editor must be kidding publishing this article.
Well, I don't want to go on forever about that miserable piece of work.
If you happen to live in San Fran, or in the bay area, why don't you write an article about Chinatown or the golden gate bridge?
Posted by: Frank | Feb 27, 2009 2:04:14 AM
@kohai: "Do you see the pattern here? Stuff that comes standard on other cellphones is not standard on the IPhone?"
IPhone is missing such a trivial feature as forwarding an incoming SMS. I was watching my friend struggling with the good ol' pen and paper noting the phone number he got in order to type it back into a new message.
So it's not only lack of electronic cash payment and the video camera thing, it's just the beta software Apple used.
Posted by: michal borsuk | Feb 27, 2009 2:22:45 AM
Yes, the iPhone lacks quite many feature of the high-end Japanese and European phones. As features go it was a revolution in the US but that had more to do with the terrible products it had to compete with on the US markets. A rule of thumb for mobile features is that Europe lags a year behind Japan and the US lags about three years after Europe.
Having said that the iPhone has three things that are superior to any other handset on the market:
1. User interface
2. User interface
3. User interface
No Japanese or European handset comes close to delivering the same user experience. What is more surprising even today, two years after the introduction of the iPhone it is still in the lead.
If you go by features you'll get another phone and if you go by user experience you will want an iPhone.
Posted by: Luca | Feb 27, 2009 2:31:52 AM
This article appears to fly in the face of previous, more informed ones regarding the Japanese cellphone market, and has simply fed off the new SoftBank iPhone initiative to draw pseudo-logical conclusions about Japanese preferences.
Well done to those Japanese and Japan-dwellers for speaking out and giving us a far better picture of the reality on the ground, whether or not it supports or disagrees with Brian Chen's main thrust. At least it is more factual and anecdotal at the same time.
It's pretty clear that the keitai scene is technically and culturally different to what obtains elsewhere, presenting challenges that Apple and the other foreign cellphone handset vendors would do well to embrace as a challenge, not as a blessing or a curse to wax xenophobic about.
Posted by: airmanchairman | Feb 27, 2009 3:14:03 AM
Fuck Japan. End of story.
Posted by: SquirrelyWrath | Feb 27, 2009 3:32:21 AM
iPhone? I got a Blackberry, thanks! So did Obama, apparently. Good flash camera, reasonable screen and not insanely priced.
Posted by: Noel Mcleod | Feb 27, 2009 3:55:25 AM
After this mindless rant against Japanese mobile phones:
http://gadgets.boingboing.net/2008/10/29/why-japanese-cell-ph.html
it's nice to read something meaninfull about the Japanese mobile market.
a quite famous Japanese blogger few days ago said: the iPhone is a really nice conversation pieace if you show it during a meeting bu I don't use it since I use my mobile to post on my blog while travelling and I need to write fast... (if you ever watched the anime BATTLE SHIRASE you know what she means ^_^ )
Posted by: akiba | Feb 27, 2009 4:00:53 AM
The one thing stopping from getting an iPhone in Japan is it's monthly price point. Once it becomes more affordable I'll ditch my AU phone.
It's that simple!
Posted by: Brian | Feb 27, 2009 4:02:00 AM
What I don't think anyone has commented on in the blogs is that Japan has primarily another 3G wireless standard that is it's own and not used much if at all outside of Japan. The iPhone is GSM and UMTS. There may be a small UMTS service provider in Japan but it is definitely not the primary 3G wireless service technology. This would hugely impact any interest in the iPhone.
Posted by: wireless | Feb 27, 2009 4:07:31 AM
yea don't forget about these missing features:
copy & paste
background processes
only way to attach a photo to an email is open the photo then create the email, dont start an email first, also no multiple attachments
Posted by: Dusty | Feb 27, 2009 4:08:34 AM
Also don't create an app the comes close to competing with an Apple app. Apple will deny your submission to the store, freemarket fail. Apple also wants to fine everyone $2500 who jailbreaks their phone
http://www.ipodtouchfans.com/forums/showthread.php?t=146046
Posted by: dustyBin | Feb 27, 2009 4:13:42 AM
Sorry, but this article is utter hogwash.
The Japanese don't 'hate' the iphone any more than any other tech.
The reason why the iPhone's not selling their is that the demographic is OLDER. And as others have said, these older folks [aka 'shinjinrui'] who now have the purchasing power use their keitai for other things than what Apple designed them for.
If Apple beefed up the camera, added motion and the pay/ticketing system they'd make more inroads. But is it worth it?
Apple'd be better served by adding GPS/Cam/Motion to an iPod without the special to Japan stuff and they'd make more inroads.
And yeah, I've also heard the 'why do I need two phones? Thing from my Japanese friends. Hence, Apple, make that new killer iPod.
Posted by: Drunkus Rex | Feb 27, 2009 4:19:22 AM
I'm using Softbank right now but i hear DoKoMo is better. Like to hear some opinions.
Anyway, for those stating that they see iPhones in Japan all the time, I'm wondering what part of Japan you live in. I'm up north in Honshu (Aomori prefecture) and i've yet to see a single iPhone. However, this is kind of a rural area.
For those living in Tokyo or Osaka, I'd like to remind you that you are not like the rest of Japan, even if you think you represent the whole of Nippon.
Posted by: JFrazer1 | Feb 27, 2009 4:24:15 AM
Japanese people are cool and I love them but my IPhone ROCKS!
RT
http://www.be-anonymous.us.tc
Posted by: John Davis | Feb 27, 2009 4:56:28 AM
whoa!! just hold up one second... you say "nor multimedia text messaging"
the iphone is extremely limited in Japan (I have one.. and live here). the iphone is gimped in so many ways..
from
not being able to attach a strap to it..
no oneseg tv
no payment system
no video or reasonable camera on board...
and so on.. but on that point you are wrong!! Japanese use email to message to one another.. email with which they can attach images, and hell newer handsets let you go crazy with decomail... Japanese don't have any need for SMS or MMS.
I love all this blind speculation from bloggers in other countries... who really have no idea... they are just copying and pasting from everybody else.
Once you have lived in Japan 5, 10, 15 years... then feel free to postulate why the iPhone aint doing so well....
(For the record - I believe the iPod Touch is doing extremely well - plenty of my friends have bought them that way they can keep their groovy Japanese phones and have the cool functionality of the iPhone ie the Apps).
Posted by: kuma | Feb 27, 2009 4:59:15 AM
the arrogance of apple to believe it has something newer or more exciting then what's on offer in Japan always amazes me.
Japan & South Korea are always 1 or 2 generations ahead of the rest of the world on mobile technology. Yes the iPhone is very shiny, but it's features are just above fair.
Posted by: clarke thomas | Feb 27, 2009 5:33:49 AM
You do NOT need two hands to type on an iphone. I do just fine with in one hand and use my thumb to type, in Japanese and English. I guess if you have really small hands it might be a problem.
I teach English to people who work for Murata Corporation, one of the chip manufacturers for the iPhone. They say the main reason for the slow adoption of the iPhone is the fact that cell phone contracts in Japan are longer than they used to be, so people tend to be stuck with one carrier. If it ain't Softbank, they ain't gettin' an iPhone. I see the writer really did his research here.
Posted by: billn | Feb 27, 2009 5:45:16 AM
Yeah, Apple are really missing the mark right now with the iPhone. In the states, we want a better camera, video, more storage etc, not a game box. Are there really adults - those who can afford this high priced item - who want to have a better game system in their hands. I can't imagine thast being the case. Productivity and elimination of secondary devices is key to success. I want to leave my camera and iPod at home, and just have it all on the iPhone.
Posted by: george | Feb 27, 2009 5:48:45 AM
The phone isn't offered for free. If you go to Softbank's website there are 3 payment options. Sign a 2 years contract and pay $13 a month, buy the phone for $290 and skip the monthly payments. Softbank makes almost $100 more if you go by the 2 year plan.
I wonder if Wired's editors really care about the truth, or is the economy so bad they'll do anything to get readers... and ad revenue.
Posted by: bob smith | Feb 27, 2009 5:51:11 AM
I met folks in Osaka who wanted to get an iPhone in spite of the more advanced phones I saw everywhere. Seeing all the different models in the big electronic market areas of Osaka and Tokyo it seems there are just more models available there than here in the US. Here people usually have tens of models per carrier to choose from.
Posted by: whaaaa | Feb 27, 2009 6:00:15 AM
I agree! Ive had an iPhone since day one, and even though the features it has weighs out the ones it doesn't for me, it still is missing some of the basic, should be assumed features. It's great having people make fun of you for having a phone that doesnt even come with features from 10 years ago! Go Japan for demanding better.
Posted by: @UnknownFilms | Feb 27, 2009 6:02:35 AM
Biggest reason is that the iPhone is not from a Japanese company. The Japanese continued to be xenophobic and this extends to their products. Foreign car brands make up only 5% of the market.
You can blame Apple all you want, but the Japanese are closed to anything not invented there.
Posted by: Mark | Feb 27, 2009 6:19:50 AM
*** I got a $12,000 check from the U.S. Gov't in grants, www.moneyfromobama.com***
Posted by: unknown | Feb 27, 2009 6:52:37 AM
The headline should have read. Why US cell phones suck so bad.
Posted by: rob | Feb 27, 2009 7:00:58 AM
The headline should have read. Why US cell phones suck so bad.
Posted by: rob | Feb 27, 2009 7:01:21 AM
Just for the record, I am born and raised in America and I would sooner light my own testicles on fire than ever own an iPhone.
Posted by: SpottedMarley | Feb 27, 2009 7:02:16 AM
Be weary of scammers ;)
topic:
Who in their right mind would buy a phone like that which they couldn't even modify? When will the rest of the market realize that it would only help sales to open their shit up? I see no better way of cutting costs as well, there's no need to enslave a phone. People will still buy apps for it when they change the kernel. People will still buy accessories for it. They will still be using the services.
Posted by: cp | Feb 27, 2009 7:13:15 AM
The iPhone is the same as everything Apple makes...big on hype and fashion, low on substance. People that buy all that stuff here in North America are just falling prey to the media hype, the advertising and the peer pressure to be cool. There are tonnes of products that do as much, if not more and are a hell of a lot better but not many people buy them because they are not "In style". Idiots...all idiots.
Posted by: Graeme | Feb 27, 2009 7:24:21 AM
"...the unfashionable design..."
LOL, that's funny! I thought Wired worship Apple!!
Posted by: Paulie | Feb 27, 2009 7:26:54 AM
god people are such wankers. One guy in this thread said "fuck japan end of story"
classy. I agree compeltely with this article just based on the people I've spent time with in Japan. They pay way less than me for their service plans and get much more. Also phones are one of the few gadgets you can buy in Japan where you get more for less money than what you'd spend in America. Laptops, cameras, many other appliances are all costing more in Japan for the same thing.
I think the iphone sucks compared to Japanese phones. Japanese phones have tens or hundreds of colors for each phone, water proof, awesome screens, nice sizes. The iphone is black piece of expensive shit to me. So is ATT's plan costs for having one. You could say any article was poorly researched, but what ends up in the article isn't necessarily all the research that was done. Might have been edited down to prevent boredom and redundancy.
You can tell some people on here really want to justify how awesome their iPhone is by attacking the writer in different ways.
Posted by: ms | Feb 27, 2009 7:30:40 AM
I do not own or care to own an iPhone, however the it is undisputedly the best mobile web browser on the planet.
http://professionalwatches.com
Posted by: Jason | Feb 27, 2009 7:42:19 AM
I got sucked into buying an iPhone on the hype over a year ago and I regret having bought it when I did. I've had a litany of all the issues with it (dropped calls, voice mail not accessible, apps terminating abnormally, bandwidth hog, etc) but the most galling was when Rogers informed me I needed to reboot it every few days. None of this ever happened with my old reliable Much Music Motorola cell phone. I still see brilliance in the iPhone but I should have waited for Android to come out and to drive real competition in both price and quality. We've been sheep and I can say that since I joined the flock too.
Posted by: Dave | Feb 27, 2009 7:50:48 AM
For all of you who are downing the iphone you obviously havn't seen what it can do when it is jailbroken. The iphone can do everything any other phone can do when it's jailbroken. Hell you can almost launch a damn space shuttle with this thing. I always have to laugh at people who talk down about the iphone. If you've never owned the device and jailbroken it, you know absolutely nothing about it. When apple released the iphone they dummied it down, not showing it's full potential. Even without jailbreaking the iphone it has the best user interface that I have ever seen on any phone or computer for that matter. I have used almost every palm pilot, smartphone, and pocket PC out there. None of them could hold a match to what the iphone is capable of. So for those of you who didn't know, if you jailbreak the iphone and use third party apps the iphone has video, cut and paste, and picture messaging among countless other apps. The only thing I agree with is the monthly plans. So for those of you who are worried about monthly cost, I understand. Other than that it's the best damn device I've ever owned period.
Posted by: tboone76 | Feb 27, 2009 7:50:58 AM
I've been in Japan for almost two decades and I swear, I don't think Wired has ever published a single credible article about Japan, the culture, the society or products. It's like a basket full of dolts pounding on keyboards. If they are so relentlessly wrong about something I know very well, I'm skeptical about everything I read in it.
I guess it's just entropy.
Posted by: Number11 | Feb 27, 2009 8:05:50 AM
From Japanese iPhone user's point of view, this is badly biased article about Japanese iPhone market.
Posted by: vonxla | Feb 27, 2009 8:13:20 AM
People who just judge a device based on a list of "features" are missing the point of a device like iPhone. I've read about this before, and most of the Japanese never wind up actually using all these features on their "gadget" phones. It's gimmicks, ya'll.
The iphone is a great balance of form and function. It gives ease of use and repeat use at the expense of a few features. So what. Damn thing has an amazing screen, totally syncs everything easily, is a handheld computer with software that is actually fun and easy to use. It's a kick ass media player. It's whatever you want it to be. You actually use the apps on iphone. I cant remember the last time i used even 10 percent of all the features on a gadgety phone like the ones people carry in Japan.
Posted by: zaxtervid | Feb 27, 2009 8:16:39 AM
I lasted less than 2 months with an iPhone. Safari is pretty, but really unstable. The interface is eye candy for sure, but it lacks depth, and having to decide on whether I should update the firmware or wait until the latest is jailbroken is a game I'm not willing to play.
Also, based on principle, I can't support the App Store with their censorship, and lack of clarity when it comes to what is and isn't acceptable.
Switched to an HTC Touch Pro (full VGA, not HVGA) 3 weeks ago, and will never look back. iPhone users who say that "it runs ssh" or "it can do ANYTHING if it's jailbroken" come across as if they've never owned a smart phone before the iPhone (though some are claiming they've used 'everything' their ignorance on details suggests otherwise).
I'd consider Android, but the battery life is atrocious. I'll consider the Pre, once it's been out for a while and been kicked around in the real world for a bit, but the iPhone is severely limited in ways that iEvangelists like to gloss over.
As for the whole 'Japanese' cultural thing, I can buy it. Look at console sales.
Posted by: Alan | Feb 27, 2009 8:27:21 AM
Hi, I am Nobi.
The guy quoted in this article.
I don't think many people would care to read the comment but this article could not wait for my reply (or my reply wasn't a good support material of the article).
In either case, this is how I see iPhone and SoftBank is doing in Japan:
http://blog.nobi.cc/2009/02/my-view-of-how-iphone-is-doing-in-japan-by-nobi-nobuyuki-hayashi.html
Posted by: nobi | Feb 27, 2009 8:28:33 AM
all cell carriers must lower prices. it's ridiculous. I'm thinking of trying my luck with a portable wifi phone.
@thoone76. alot of people won't jailbreak their phone cuz they are afraid they might fk somethin up. like me
Posted by: Dave | Feb 27, 2009 8:32:09 AM
As Nobi mentioned above, this article is not true at all.
Readers are not so fool to believe this trumped-up article.
I'm one of the enthusiastic Apple users in Japan and waiting for iPhone next generation.
Posted by: Xin | Feb 27, 2009 8:39:22 AM
I never thought I would find a wired article so very interesting, great insight and overall enjoyable
Posted by: tyler | Feb 27, 2009 8:47:36 AM
Too many functions in one place. Recently I bought a phone which acts as - a phone. It has minor concessions like a phonebook and you can vary the volume of the ring tone but overall it's just a f***ing phone!
Posted by: JohnM | Feb 27, 2009 8:49:31 AM
My wife is Japanese and she loves her iPhone, I got her one this christmas, and she said it was the best gift she ever got. She uses it all the time... The one drawback is there isn't a place to put a strap, and I think she wishes the camera was better...
Posted by: Micah | Feb 27, 2009 8:50:15 AM
Sounds like Americans are getting ripped off by Apple and everybody else (and if we don't bend over and take it, we are treasonous socialists). Better phones? Lower prices? I will take it.
Posted by: Don | Feb 27, 2009 8:53:49 AM
"the fact that it's not Japanese"
And people complain that the US is becoming protectionist. Please.
Posted by: Jen | Feb 27, 2009 8:54:20 AM
"" I think this is one of those "Japan is specially unique" myths ""
This is the exact mentality why American companies fail in Japan on many levels. They think this is a myth when it is not. Whether your wife uses it or not, it's the availability of those features that are important for those who need it. You have to think on a larger scale, not the wife scale.
Posted by: Twilighthan | Feb 27, 2009 9:04:15 AM
Actually, japanese mobiles are way superior to the iphone or any other american phone. they had, video conferencing 5yrs ago, http://www.opentopix.com/topic/tech-news/japanese-phones-way-superior-to-iphone
Posted by: ferenc lakastos | Feb 27, 2009 9:04:35 AM
Hello, My name is Brian X. Chen and as an American-born Chinese I think life is really unfair. First, Asian American women won't date me. That really makes me angry. When I see an Asian American woman with a white guy, it hurts me deep inside. And as a Chinese, I hate Japan. Japan. Japan. Japan. Japan. It's all you Internet webus ever talk about. Japanese Electronics. Anime. Japanese porn. Japanese women. I'm really sick of it you know.
But my hatred of the Japanese gives me unique insights into the world of electronics, like why doesn't the iPhone sell in Japan? You probably think it's too expensive, bulky and has poor features compared to Japanese models. No. No. No. The reason the Japanese hate the iPhone so much is because its foreign. This is why Apple is going to increase sales by lowering its price. I'm a genius, and not just because I'm Asian: Because I'm *CHINESE*.
Posted by: hehe | Feb 27, 2009 9:05:44 AM
The iPhone is so cool. Steve Jobs rocks! I just wish it ran Windows too. Stupid Japan!
Posted by: Macfan464b2b | Feb 27, 2009 9:16:13 AM
so then why aren't people buying iphones in japan and shipping them over here if it's so much cheaper?
Posted by: sp | Feb 27, 2009 9:22:18 AM
To put it coarsely, the real question is does anyone really give a shit about the Japanese market?
The carrier business is flooded there, and as the Japanese population ages and exclusionary business practices starve their economy, they are becoming increasingly irrelevant.
Posted by: Reid | Feb 27, 2009 9:22:39 AM
I've a lot of friends that have iPhone here in Brazil, but I don't agree to pay R$ 2.000,00 (about U$$ 850.00) in the device and montnly about R$ 150,00 (about U$$ 65.00).
I prefer may smartphone.
Posted by: Vair Renato | Feb 27, 2009 9:23:07 AM
The title of this article is rather overdoing it.
But then, so are all titles for stories on Wired...
Possible Wired story titles:
.
'Death 3.0: Why Death Is The New Killer App'
.
'Hacking God: Pimp Out The Bearded One'
.
'Eat Your Laptop For Extra Morning Juice'
.
I'd love to read their style guide.
Anyway, the iPhone is definitely not thought of as unfashionable here in Japan. Everyone thinks it's cool. In fact, most of the major mobile providers are releasing phones that ape the iPhone aesthetic...the iPhone might not be very popular but it's certainly influential.
Posted by: supastring | Feb 27, 2009 9:23:47 AM
re:" the unfashionable design"
huh! Interesting! That would explain all the Japanese, Korean and other Asian knock-offs of the design that were trotted out within a month of the iphone's introduction.
OOOOoooor Wired could be trolling for ratings on a friday.
Wired - we put the suck - in success.
Posted by: mgabrys | Feb 27, 2009 9:39:21 AM
I'm a fan of Japanese culture, but the bullsh*t racism in Japan, lamely dressed up in this article as an issue of high standards and and sophistication, needs to be addressed. Japanese product design, while technically sophisticated, is synonymous with bland. The Panasonic P905i, for instance, has a lame GUI and boring aesthetics - not in the same league as the iPhone, and as others have pointed out, few use the features that are supposedly limiting western access to Japanese sales. If the iPhone was everything they ever wanted, they still wouldn't buy it, so consider their attitudes to the west the next time you buy a product. At the same time, it's time for iPhone to start dropping the price on their product, or ramping up the features.
Posted by: frankXchange | Feb 27, 2009 9:43:09 AM
What people take it to personal side? He's a reporter. Despite of all backgroud he's a professional, otherwise he won't be here. No one could be the vilain of Japanese people dislikes, which, by the way, it's note the theme of the article. The article is about a different market and its peculiarities. iPhone is not the perfect cell phone. Of course there are many disadvantages. What we could learn from it?
Posted by: May | Feb 27, 2009 9:47:44 AM
I can't believe this - yet another "the iPhone failed in Japan" article with NO SALES DATA to support the claim. Maybe it is selling slowly here in Japan. Maybe flopping miserably. But why make that claim with no numbers to back it up? Get the numbers first!
There are other reasons why Softbank might cut the price. End-of-season (that'd be now) goals. Inventory clearance for a new model. Or the biggest reason of all: a lousy economy. If the iPhone is sluggish in Japan, it's not the only thing; everyone from Toyota on down is bleeding money and laying off workers as sales tank for just about everything.
Even in a good economy, maybe the iPhone wouldn't succeed here. Maybe it would. Sadly, without any data upon which to base intelligent comments, we're still going to get non-stop uninformed punditry about market potential and overdone claims about "cultural differences".
I have to agree with those who say that Wired does a very poor job when writing about Japan. Tone down the exoticism and exaggeration, Wired ("the Japanese hate the iPhone"? Sad.), and get some Japan writers with a foot in reality!
Posted by: Traveler | Feb 27, 2009 9:52:01 AM
Finally!! A country that has sense! I always knew the iphone was lame.
Posted by: BRONZ | Feb 27, 2009 9:53:30 AM
We don't have the infrastructure required for the Japanese phones. There is no network of places to use a payment system based on your phone. Our television is broadcast using different standards so their tuners won't work.
There are also some cultural differences. The Japanese are apparently more willing to read manuals and actually learn the features of their phones. The iPhone is a success here because it is easy to use, but that is not necessarily a big win in the Japanese market.
Posted by: fletc3her | Feb 27, 2009 9:54:59 AM
"the fact that it's not Japanese"
I was under the impression that they actually loved i*Pods* quite a bit. Was I mistaken?
Posted by: Angelo | Feb 27, 2009 9:56:00 AM
AT&T and Apple should think about lowering the rates for service in the US, where the cost for data plans is on the verge of ridiculous.
Posted by: Penny Pincher | Feb 27, 2009 10:05:32 AM
The real question is why does wired keep churning out piss poor articles with neither substance or relevance.
Posted by: Arugala | Feb 27, 2009 10:21:50 AM
I was pretty shocked when I tried to use my iPhone's camera and realized it didn't have a zoom feature or video recording capabilities. Those aren't features that ONLY Japanese people are expecting these days in phones. Hell, my little Nokia I got 3 years ago had both those features.
And really, why are the Japanese surprised at the lack of obvious features? Apple is simply pulling a Nintendo by releasing hyped up multiple versions of the same product, gradually adding on extra features and customization options.
This article is not enlightening in any way.
Posted by: Pistachio | Feb 27, 2009 10:33:39 AM
The Japanese beat us in Cars, video games, electronics and now cellphones. Come on USA.
Posted by: aaron | Feb 27, 2009 10:37:24 AM
There is a joke in Brazil that compares the iPhone to a chayote. The iPhone doesn't work as a 3g modem (so as a chayote). Neither can be connected to another cellphone. Neither can work work as a pendrive or make videocalls. Both cannot make movies. Both have no flash, FM radio or MMS capabilities. You cannot remove the batteries from the iPhone (or the chayote). The only thing that only the iPhone has is the touchscreen, but the chayote costs cents and the iPhone is 13000 times more expensive!
That said, I think I can undestand the japanese point of view.
Posted by: Eduardo Cassus | Feb 27, 2009 11:03:28 AM
There's a simple reason the Japanese don't rate iPhones at the present. They don't rate usability. I live here with an iPhone, and I'm constantly asked in bars to show it to people. As I zip through the features, they are always amazed: it's a constant stream of 'sugoiiiiiiii's (wow).
One time a guy was singularly unimpressed, saying 'my phone can do all that'. 5 minutes later when he was buried into his 30th embedded menu, he'd lost his audience.
Japanese phones have more features but 90% of them are basically unusable to most Japanese. Here's is a typical example:
Joe: What's your email address?
Aki: Keiko, what's my email address I can't find it.
Keiko: let me look in my address book.
[5 minutes later]
Keiko finally tells Joe Aki's email address.
The iPhone is simply another phone in a crowded marketplace.
Posted by: Gazzer | Feb 27, 2009 11:03:40 AM
So what are the most popular phones in Japan? I'm interested to know who sells the most phones and data plans and at what cost.
Posted by: Josh | Feb 27, 2009 11:21:21 AM
Nice hit whoring article. For those curious, go read Hayashi blog and how this article is so dead wrong and designed to drum up hits with its headline.
Posted by: Jubei | Feb 27, 2009 11:27:05 AM
"The reason why the iPhone's not selling their is that the demographic is OLDER"
What a load of crap! Everyone knows that 14 year old jap girls are the heaviest users of mobile phones.
Posted by: BP | Feb 27, 2009 11:31:35 AM
This article is a load of sh*t and I don't even like the iPhone.
Hail Hail BB
Posted by: mark | Feb 27, 2009 11:34:25 AM
The real reason they don't want the iPhone is cuz' it will make their handsd and other ... extremities ... look small when they engage in their weird porn fetishes.
Posted by: Asian Lover | Feb 27, 2009 11:41:40 AM
North Americans trying to sell phones in Japan is about the dumbest thing ever. You realize they are about 10 years ahead of North America in terms of style/features for their phones.
IPhone was North America's first attempt at a stylish phone and woo it worked here... but it doesn't fool japanese who have tons of tons of styling phones. So that whole stylish look gimmick doesn't do shit.
Posted by: LOL | Feb 27, 2009 11:46:18 AM
I'm japanese but I like iPhone.
Posted by: i | Feb 27, 2009 11:49:38 AM
I understand the no TV thing as well as some other cultural needs, but the whole "cell phones are fashion accessories and the iPhone will make you look lame" thing seems foolish. The Panasonic P905i looks like something from the 80's, it's no where near the design and sleekness of the iPhone. What passes for fashion in Japan?
Not to mention that I'm pretty sure the diversity of Apps available for the iPhone makes it exceed any competing phone in usefulness. Can the Panasonic P905i be used as a level?
Posted by: JRick | Feb 27, 2009 12:06:02 PM
So Apple or 3rd party should just make some Apps that allow local purchases, characters, etc. Simple no?
Posted by: deftcat | Feb 27, 2009 12:14:54 PM
Ahem........
http://blog.nobi.cc/2009/02/my-view-of-how-iphone-is-doing-in-japan-by-nobi-nobuyuki-hayashi.html
Hey Brian get your facts straight!
Posted by: Chew | Feb 27, 2009 12:25:24 PM
Hi, I'm Daiji Hirata. The guy quoted in this article like Nobi, too.
I have never said "And carrying around an iPhone in Japan could make you look pretty lame." I feel many Japanese think iPhone is one of the coolest phone. I have iPhone, too.
I have never met the author.
In addition, I don't think I am the creator of Wireless LAN. That is overstated. I've just written my opinion about iPhone in Japan and this article. Please read more detail: http://daijihirata.com/aboutwiredarticle.html
Posted by: ひらた | Feb 27, 2009 12:27:58 PM
So, Mr. Chen, when will you be publishing your retraction?
Posted by: Grigori | Feb 27, 2009 12:28:17 PM
Man, if I wrote for this site I would never look at the comments on my articles. Wading through the ridiculous responses here is like having a giant box of stupid dropped on my head.
Posted by: Asian Bastard | Feb 27, 2009 12:49:04 PM
I don't get the smart phones. All in one gadgets aren't ever good enough (hopefully some day they will). I'd like to have a simple cell phone, no camera, no web capable, just a simple phone with good reception, and long battery life.
Posted by: Old school | Feb 27, 2009 1:10:43 PM
The iPhone is alright, but I'd rather get something else.
Posted by: James | Feb 27, 2009 1:18:13 PM
"so then why aren't people buying iphones in japan and shipping them over here if it's so much cheaper?"
They and everyone else do sell on EBAY!
Posted by: to sp | Feb 27, 2009 1:18:33 PM
I think we should let Brian X Chen say something to all this hate
Posted by: Simon | Feb 27, 2009 1:19:48 PM
I think you guys should give osX Chen credit here. It's the first time he's ever said anything remotely negative about Apple. And as for the Chinese hating Japan, they REALLY have good reason to. Pick up a history book.
Posted by: Fartblossom | Feb 27, 2009 1:35:38 PM
amazing how emotions lead people to incorrect, and emotional responses. The "article " is nothing more than a hit piece, the responses are embarrassing. I am a mac user, but i used to build windows boxes. I made a choice to not use windows....get that....a choice. i made my decision based upon every factor i choose as important to me. i fail to see the need for overly emotional people to make statements here not based in fact...frankly it makes me sad to see so many people jump to un-informed conclusions...i like to think we as a species are better than that, but perhaps i am incorrect, the posts speak for themselves..
Posted by: gheem | Feb 27, 2009 1:43:51 PM
You also forget that when the iPhone came out in England it was free with a two year contract as well.
Its has more to due with the culture than I high entry price. There is no such thing as a perfect phone for everybody.
Posted by: Phil | Feb 27, 2009 2:00:12 PM
As a matter of fact, the iphone does have a tv tuner now:
http://asiajin.com/blog/2009/01/07/iphone-tv-finally-comes-to-japan/
Also, how do you explain the iPod's popularity in Japan? Not all western brands are expected to fail immediately in Japan.
Posted by: patapete | Feb 27, 2009 2:03:55 PM
It's true. They need to add multimedia text messaging and video camera capabilities. THEN I WOULD BUY AND USE IT. It is a heavy deterrent. People wanna send not just text; pix and flix as well. I wonder why it never crossed Apple's mind. After all it is a PHONE, not just an iPod.
Posted by: N.Alan | Feb 27, 2009 2:38:51 PM
My favorite are the "wht doesn't Apple do this and why doesn't Apple do that comments". They don't have to do a damn thing as long as they keep selling millions and millions of these things. Same reason why AT&T can charge as much as they do for data. Get over it. Sales equal success. Not your opinions.If you had a hot selling product, you wouldn't be killing yourself to make to many changes in a hurry. If you don't like it, vote with your money! As far as Japan...wouldn't amount to alot of sales in the big worldwide spectrum Apple is hitting.
Posted by: Fat Tony | Feb 27, 2009 3:21:04 PM
Oh goodie. Another lame Apple hit whore piece. How cutting edge of you...
Apple is on top of the world again and is one of the best run companies in the world. Their products are setting the standard and embarassing the competition. It's time for the haters to get their heads out of their asses and get over themselves. Apple survives and thrives. And all you have is your sad nerd jackass anger to keep you warm.
Posted by: His Shadow | Feb 27, 2009 3:32:46 PM
Bad article and misinformation for sure.
You wannabe open source vegan liberal weenie.
Apple is kicking ass everywhere including Japan.
All your twisted BS will have no negative effect to Apple.
Live with it and accept that Apple rules and Linux and Microsoft will die horrible deaths.
Posted by: Neutral party | Feb 27, 2009 3:46:12 PM
@gheem :
Yeah same here. Used to use windows, switched to OS X.
Mainly due to its security, and unix-level control, and access to some great little linux apps.
But I can't see a reason to switch to an iPhone ( do I ever want to chmod files on an iPhone? ) and apparently neither do most Japanese.
Posted by: Mike | Feb 27, 2009 4:01:33 PM
Hello all. I closed the comments over the weekend due to a spike in racist comments (since deleted), but I've reopened them today. As always, we welcome your substantive comments and criticisms. However, we will delete spam and racist crap, and I'll close comments again if it gets out of hand. Play nice.
Posted by: Dylan Tweney | Mar 2, 2009 3:40:25 PM
@Mark: You are really ignorant. Foreign brands sell very well in Japan. You say that US cars don't sell well in Japan? Well, Toyota has a bigger market share than GM in the US - so maybe it's the product, not the country of origin! Have you ever been to Japan? Foreign brands (YSL, Gucci, Prada, etc.) are extremely desirable and sought after.
Posted by: ks | Mar 2, 2009 4:40:47 PM
I spent much of my military career in Japan & Korea. Studied both languages and have some grip on their histories and cultures. Look, they are what they are and it works for them. If half the population was bottled up on a few islands the size of California, we'd be at each others throats in no time. Asian cultures value education greatly, they build very nice stuff, but they are NOT superior in any way to the U.S. Ever ride in a Japanese BUILT passenger jet plane? Ever seen a Japanese Astronaut walking on the moon? Or Korean? Or Chinese? Nope ! The U.S. makes the big 'wow' stuff, the rest of the world hone our technologies and make neat 'gadgets'. Good for them. Good for us.
Posted by: Crusader Dawg | Mar 2, 2009 5:11:03 PM
With my iPhone I
1. Take pictures (if you want better quality, you're probably a professional photographer and should buy a real camera)
2. Talk on the Phone
3. Text Message
4. GPS Directions via Google Maps
5. Check personal and work emails
6. Instant Message
7. Surf the Web
8. Listen to Music
9. APP STORE!!
True, there's no video camera. But then again I've never known anyone who needs to take video on the spot. Maybe I should hang out with the 12 year old YouTube crowd.
Posted by: Joe | Mar 2, 2009 5:22:17 PM
I just dont like Softbank. when i can get iphone at docomo
I definitely get this one. Im wating.
Posted by: hiro | Mar 2, 2009 10:09:37 PM
I think this is one of those "Japan is specially unique" myths that needs to come down. My wife won't use an iPhone either. Why? no 1seg TV, no radio, no video shooting..... You know what? she's never even used any of these features ! sure she played aruond with them a few times when she got her most recent cell phone but so far the only real deterrent I can see for her not to get one is that there is no place to hang her Hello Kitty strap....