Portion Size, Then and Now

By: Liz Monte (View Profile)

Over the past few decades, portion sizes of everything from muffins to sandwiches have grown considerably. Unfortunately, America’s waistbands have reacted accordingly. In the 1970s, around 47 percent of Americans were overweight or obese; now 66 percent of us are. In addition, the number of just obese people has doubled, from 15 percent of our population to 30 percent.

While increased sizes haven’t been the sole contributor to our obesity epidemic, large quantities of cheap food have distorted our perceptions of what a typical meal is supposed to look like. These portion comparisons, adapted from the National Heart, Lung, and Blood Institute’s (NHLBI) Portion Distortion Quiz, give a visual representation of what sizes used to be compared to what they are today.

Two Slices of Pizza

                     

Twenty years ago                                                    Today
500 calories                                                             850 calories                                

Those extra 350 calories, if eaten a two times a month, would put on two extra pounds a year, or forty pounds in the next two decades.

Cup of Coffee

                     

Twenty years ago                                                   Today
Coffee with milk and sugar                                       Grande café mocha with whip, 2% milk
8 ounces                                                                 16 ounces
45 calories                                                              330 calories

When our parents ordered a coffee two decades ago, they weren’t given as many size options—a standard cup of joe was eight ounces, the size of a small coffee cup. Nowadays, most of us feel like we don’t get our money’s worth unless the cup is at least twelve ounces; it’s not unusual to see thirty-two ounce coffee cups, four times the size they used to be. When made into a mocha, the morning coffee has as many calories as a full meal.

Movie Popcorn

         

Twenty Years Ago                                         Today
5 cups                                                           Tub
270 calories                                                   630 calories

We don’t have to eat those extra 360 calories in the tub of popcorn, but that’s easier said than (not) done. Studies indicate that when given food in larger containers, people will consume more. In a 1996 Cornell University study, people in a movie theater ate from either medium (120g) or large (240g) buckets of popcorn, then divided into two groups based on whether they liked the taste of the popcorn. The results: people with the large size ate more than those with the medium size, regardless of how participants rated the taste of the popcorn.

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Comments
posted: 01.23.2009
Chad
This is so sad but true...
posted: 09.25.2008
tim maguire
Great article and an important piece of consumer awareness--but unfortunately, contrary to some comments, it's not that easy to monitor your calorie intake. Especially when you have to eat out fairly often. But I also agree that your examples are not the best. That is one slice of pizza that has been photoshopped into four, not two slices 20 years ago and two today. I'm sure slice sizes vary greatly by geography and pizzeria, but I doubt they vary much by time (not where I live, anyway). And Starbucks candy doesn't bare much resemblance to coffee. Better would be comparing like to like--for instance, a Big Mac with a large soda 20 years ago vs. today.
posted: 06.27.2008
Pink Sphynx
This is a good article; it will get people's gears turning. I count calories, and as ridiculous as, say, half a bagel sounds, it is quite filling when you pair it with healthier foods. The common misconception regarding calories is that x number of calories will take x number of minutes of aerobic activity to burn off. People are forgetting that we burn calories just by sitting around doing nothing. You won't need to burn it off if you stay within the range of naturally burned calories every day. So if you burn off 2000 calories a day, you can consume 2000 calories without gaining weight. This number is determined by a number of factors (e.g. activity level, BMI, metabolic rate), and a nutritionist can give you the information. Of course, being healthy isn't just about calories or amount of food, but that's for another article. :)
posted: 06.15.2008
Sarah
Yesterday on a walk to the beach, I saw a teenage girl with a mug of soda that was literally as big as my head. The excess in this country has reached such proportions that's it's no longer funny.
posted: 05.26.2008
John
Re: the 8 oz coke. From the 50s and well into the 80s, the small bottle was 6 1/2 oz. (i.e., even smaller): http://www.eriessen.dds.nl/bottle_evolution.htm
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