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Press Release
Americans Viewed 12 Billion Videos Online in May 2008
Americans Viewed 12
Billion Videos Online in May 2008
Fox Interactive
Media Gains Market Share on Increase in Videos Viewed at MySpace.com
RESTON, VA, July 14, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today
released May 2008 data from the comScore Video Metrix service, reporting that
U.S. Internet users viewed more than 12 billion online videos during the month,
representing an increase of 45 percent versus year ago.
Fox Interactive Media Increases
Market Share
In May,
Google Sites once again ranked as the top U.S. video property with 4.2 billion
videos viewed (representing a 35 percent share of all videos viewed), with
YouTube.com accounting for more than 98 percent of all videos viewed at the
property. Fox Interactive Media ranked second with 778 million videos (6.4
percent), gaining 1.3 share points versus April. Yahoo! Sites ranked third with
347 million (2.9 percent), followed by Microsoft Sites with 246 million (2.0
percent). Hulu.com, a joint venture of NBC and Fox featuring full-length
broadcast TV programs, debuted in the tenth position with 88 million videos
being viewed (0.7 percent).
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Top
U.S. Online Video Properties* by Videos Viewed
May
2008
Total U.S. – Home/Work/University Locations
Source:
comScore Video Metrix
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Property
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Videos
(000)
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Share
(%) of
Videos
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Total Internet
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12,086,273
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100.0
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Google Sites
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4,205,700
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34.8
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Fox Interactive Media
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778,168
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6.4
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Yahoo! Sites
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346,825
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2.9
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Microsoft Sites
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245,899
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2.0
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Viacom Digital
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206,047
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1.7
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Time Warner - Excl. AOL
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145,113
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1.2
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ABC.COM
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126,589
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1.0
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Disney Online
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107,876
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0.9
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AOL LLC
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104,681
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0.9
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HULU.COM
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88,284
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0.7
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*Rankings based on
video content sites; excludes video server networks. Online video includes both streaming and progressive download
video.
Nearly 142
million U.S. Internet users watched an average of 85 videos per viewer in May.
Google Sites also attracted the most viewers (83.8 million), who watched an
average of 50 videos per person. Fox Interactive attracted the second most
viewers (60.8 million), followed by Yahoo! Sites (40.2 million) and Microsoft
Sites (29.5 million).
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Top
U.S. Online Video Properties* by Unique Viewers
May
2008
Total U.S. – Home/Work/University Locations
Source:
comScore Video Metrix
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Property
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Unique
Viewers (000)
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Average
Videos per Viewer
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Total Internet
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141,657
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85.3
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Google Sites
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83,828
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50.2
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Fox Interactive Media
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60,760
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12.8
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Yahoo! Sites
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40,197
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8.6
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Microsoft Sites
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29,471
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8.3
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Time Warner – Excl. AOL
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24,612
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5.9
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AOL LLC
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21,670
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4.8
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Viacom Digital
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21,260
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9.7
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Disney Online
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12,385
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8.7
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ESPN
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8,425
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8.9
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ABC.COM
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7,747
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16.3
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*Rankings based on
video content sites; excludes video server networks. Online video includes both streaming and progressive download
video.
Other
notable findings from May 2008 include:
- 74 percent of the total U.S.
Internet audience viewed online video.
- The average online video
viewer watched 228 minutes of video.
- 82.2 million viewers watched
4.1 billion videos on YouTube.com (50.4 videos per viewer).
- 54.8 million viewers watched
703 million videos on MySpace.com (12.8 videos per viewer).
- 6.8 million viewers watched 88
million videos on Hulu.com (13.0 videos per viewer).
- The duration of the average
online video was 2.7 minutes.
To request more information about
comScore Video Metrix, please visit http://www.comscore.com/contact
About comScore
comScore,
Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more
information, please visit www.comscore.com/boilerplate.
Contact:
Andrew Lipsman
Senior Analyst
comScore, Inc.
312-775-6510
press@comscore.com
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