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Two Nvidia partners defect

With friends like these...

THE PAIN JUST KEEPS coming for Nvidia, this time in the partner space. Two of their key 'alpha' partners have just defected.

It is nearly impossible to make money selling Nvidia cards right now, NV squeezed partners margins too much, and when the going got rough, prioritised its own margins over partner survival. This gave partners the choice of popping like a zit financially or moving to less green pastures.

Like Gainward before them, two of the largest ones, XFX and EVGA have defected. Want to bet Nvidia doesn't know yet? In any case, partners leaving a company like rats leaving a sinking ship is never a good sign, lets see what happens in the coming months when the pain really piles on at NV.

The really interesting part is who they defected to, and it isn't ATI. Paperwork has been signed though, and it is a done deal.

Like we said it is going to be an interesting summer. µ

Comments

Do tell..

Yes Charlie, since you know so much, do tell us who the non-ATI, non-Nvidia player they signed up with...

Are you just playing silly here with AMD?

Some other party who can suddenly compete on gfx out of the blue? hmm...
posted by : quizzical, 21 July 2008

Defected to What Company?

If they didn't go to ATI, then where did they go? I wasn't aware of any other even remotely large GPU manufactures that were in the discrete desktop graphics game. I am very loyal to EVGA, and this information (if credible) is rocking my boat.
posted by : MrArmageddon, 21 July 2008

Larrabee?

If not ATI, Intel?

I thought Larrabee was at least a year away from release though.
posted by : DFC, 21 July 2008

BS Meter Red Alert

Who's the other IHV, Charlie? What IHV has a high-end consumer GPU design even close to ready for market that isn't Nvidia or AMD?
posted by : IHateFUD, 21 July 2008

Ohhh NOES!

The intel titan is moving! everyone buy amd systems with nVidia chipsets and a mix of graphics cards!

nVidia could get squished in-between a rock and another rock with some rocks ontop, sure their not in debt like AMD but they have a tiny product line in comparison.

Wasn't it great when Amd was doing well, they gave third parties the support to develop all kinds of chipsets using their tech and gave consumers choice and now if intel gets their way we can enjoy proprietary hell!
posted by : Aids, 21 July 2008

im glad...............

The really interesting part is who they defected to, and it isn't ATI. Paperwork has been signed though, and it is a done deal.

and this really says it all for me,^ this statement says it all. if you cant afford it, save up, and then buy it!
bottom line i run 64bitvista with 8 O.C.ed ddr3 sticks of ram, 2xgtx-280's
and i air cool it while running crysis on 8x antialiasing and highest available settings (dx10) of course a quad-core. my point is we wont defect to a.t.i. , ever.
my nividia based p.c. really could tackle anything you through at it, even final cut pro!!!!! cs3 whatever and i run it all at the same time lol lol.
posted by : jungleface, 21 July 2008

Ouch...

Awww, isn't that a shame? In amongst his zealous ravings, Charlie actually got it right! That's gotta be pretty embarassing for the graphzilla fanboys...
posted by : Switzerland, 21 July 2008

Excalibur

So, have they signed a deal with S3 for their new Excalibur graphics chipset then? Intel's Larrabee? What prizes to we get if we guess it?
posted by : Lightnix, 22 July 2008

Larrabee?

Have they defected to the Chipzilla camp?
posted by : Photoboy, 22 July 2008

Hmm

That might actually be interesting! Charlie actually was right about the smack that was about to be laid down on nvidia.. but then again since hes always predicting the smackith on nvidia i guess he would be right once in a while! But in anycase ndivia still sell the top performing card although at a more expensive price point and if they are defecting to Intel.. as of right now i still rather have a Voodo2 than anything with the name Intel for my graphics.
posted by : DeadSouL, 22 July 2008

Wow, no source...

Not surprising coming from someone who has a personal vendetta against Nvidia. I find it damn funny that you site your own previous opinions as facts. You have produced not one shred of evidence to anything on the basis of a measurable quantitative or qualitiative analysis and we are supposed to accept your half-contrived dribble as gospel?

When it comes to the truth, tits or GTFO!
posted by : Dslyder, 22 July 2008

Ummm!?

If they didn't move to ATi and obviously they can't go intel. What does that leave? VIA? or are they jumping out of the graphics hardware market all together?!
posted by : Skeleton, 22 July 2008

Hmmmm.

<cough>, <cough>, Larrabee, <cough>, <cough>

posted by : deep throat, 22 July 2008

coming months

In the coming months though, GT200b may well be released to slow the withering of NVidia's funds...

And if they go to DX10.1 (which everyone is saying they won't do) and GDDR5, that may well be a good chip.
posted by : Alexander Taylor, 22 July 2008

Inquirer

Inquirrreeeeerrrrr.... tell us who the mysterious partner is. I wants to know it! No fair you drop something like this and don't tell!

The only thing that could compete with ATI/Nvidia at the moment would be some pimped out PowerVR chip. Unless Intel is ready with Larrabee much sooner than we thought...
posted by : Chris, 22 July 2008

How would it be even possible...

You say they didn't defect to ATI. Of course they didn't. They couldn't. You can only defect from one company to another. ATI is not a company, it's just a brand, so it would not be even possible for anyone to defect to ATI. To AMD, yes. To be honest, I don't really care. Not because the fact that you again just wrote something bad about NVidia to make yourself a little happier, but because nowadays, where the board manufacturers do nothing else than to reproduce the reference design it doesn't really matter how the company that puts its sticker on the card is called. Nobody really tries to be innovative here (unless you call increasing the clock speed an innovation, which would be said). Why hasn't any board partner provided a GTX260/GTX280 with a silent fan? The idle power consumption really shouts "make me silent at idle". They draw a lot less power than the 8800 GTX, yet they are a lot louder. And where are the the HD 4870 cards with a modified BIOS and an idle consumption of less than 20W and with a fan which totally stops at idle to provide us with an high end semi-passive graphics card? Where are the promised solutions for completely switching off those 100W-cards during idle, when you don't need it (e.g. by combining a HD4870 chip+1GB memory with a low power, low performance chip on one board and totally switching off the HD4870 at idle mode or when the user wants to?
It's like always "But the 100W-HD4870 card now". Of course we will provide you with a driver which enables power savings in the "near" future (=marketing speech for NEVER).
It's really time for INTEL entering the field and crushing those two companies by showing them what good engineering is. I know, I know...INTEL had it's bad phases as well. But since the C2D you can't really say anything against there cpus. Performance is over the top, power usage is pretty good. Prices are great (of course it wouldn't be that great without a competition!). So come on Intel. CRUSH the -HD4870 and the GTX280^0 with Larrabee already.
posted by : K. Wenge, 22 July 2008

Ha!

[H] actually looked into this, and both companies are insisting that Charlie's story is b.s. Charlie has some bizarre irrational hatred of nVidia, and everyone knows it. His hack-job journalism is an embarrassment to Inq'.

I'll be happy to eat my foot if this bears out. But nVidia has had tons of success with the 8 and 9 series and ate ATI for lunch many times over, so it's preposterous to think that its biggest partners are going to jump ship because the new high-end cards are falling short of targets.
posted by : Dirty Pirate Hooker, 22 July 2008

... Intel

Wow this is a bombshell. They've defected to Intel then? This is really promising: it means that the upcoming Intel card is actually going to be somewhat good and not an outright dud! And the fact that Intel is going to have partners selling their cards is even better. Being able to buy a card with a specific chip in it from a multitude of vendors is always better for the consumer. If Intel handled all the cards themselves, there'd be no price or feature or pack-in competition.

Just when AMD got Nvidia under control they're going to have to start dealing with Intel on both fronts now... DAAMIT. They'll stay in the game though.
posted by : erflesby, 22 July 2008

What's bugging Charlie?

I really don't understand what is "Charlie's" agenda...

Does he write about anything other than negative stuff on Nvidia?

I mean, if he wants to be taken seriously, he needs to expand his horizons. Charlie, write about some other subject. Or, once in a while, say something positive about Nvidia. I am sure there must be something positive about the company...

Did you short the stock? If so, then, I understand.

I stopped reading you a long time ago but find links to your garbage on the AMD Yahoo message board. Can you imagine, some losers are comparing AMD to Intel and Nvidia!

In any case, you are a joke :)


posted by : Charlie-is-a-prick, 22 July 2008

slithering

Blah blah blah.. the worst, most biased "journalist" in the history of mankind slithers some more crap out about Nvidia whilst wanking manically at his "cleverness".

This is ruining the Inq.

ref. Private Eye, they take the piss out of everything and thus remove the threat of bias. Charlie on the other hand thinks this kind of magazine-mentality allows him carte blanche to anti-market for his chums at AMD/ATI. It is NOT the way things should be. Seriously.
posted by : Graeme, 22 July 2008

Why so much against Nvidia?

At least its a profitable company. I really wouldn't call it a sinking ship. AMD, well thats another story.
posted by : pants, 22 July 2008

Charlie is after all charlie...

Ahhhhhhhhhhhhhh he will never stop chasing N-Veda
posted by : Mohiuddin Khan Inamdar, 22 July 2008

Sources?

Yea, I'd like to see your sources, or its just more anti-Nvidia BS that the Inq usually posts just for fun.
posted by : myself, 22 July 2008

Charlie rocks

He was right. Charlie was right.

Wanna donate!!
posted by : Robert Varga, 22 July 2008

????

According to Hard OCP and its sources, this story is nothing but BS.

Once again the crap keeps flowing out of your fingers.

If you hold on to this story a few months then, apparently, you might have something, until then your just fanning flames and spreading nonsense. If you didn’t write it in such a matter of fact way (arrogance) then I wouldn’t be saying this, have a nice day.
posted by : Darren, 22 July 2008

hmmm...

I bet it's gonna be Intel...
posted by : Sun, 22 July 2008

Then who?

There aren't many GPU players in the market. If its not ATi, then it might be intel. I find it unlikely it wouldn't be ATi. Why would they migrate over to larabee if it isn't even close to done? S3 and matrox don't really have enough market share to command these two companies.

Your story doesn't add up charlie. ATi seems the most logical choice. So explain why it can't be something thats obvious.
posted by : Viscountalpha, 22 July 2008

Of course not ATI

Because ATI doesn't exist anymore. It got eaten by a larger amoeba, AMD.

*clap* *clap* *clap*
posted by : Markus, 22 July 2008

Who then?

Intel?
posted by : Karl, 22 July 2008

WRONG

Dude, better get your facts right, because you're clearly biased against nVIDIA and of course your "statements" are wrong.

EVGA has just denied that they're going to stop working with nVIDIA.
posted by : Reality, 22 July 2008

Profit Dictates

i'm not that familiar with the business perspective...of the industry...but maybe...feom an outsiders view...i'm thinking one day...there wont be any need for a CPU...Nvidia will do it all...this could cause friction in any business deal... with whatever partner...choices...it's progress... only the money will finally decide...and Nvidia is making it big time.
posted by : Tom, 22 July 2008

Maybe its time

For nvida, evga or xfx to file a suit against the inquirer as negative news like this can steamroll a companies stock.

Charlies constant bad reporting without sources and lies about nivida will catch up with him one day. If he were a REAL (as we all know he's just a joke anyway) journalist he would have been buried long ago.
posted by : Cybrspin, 22 July 2008

because we all know

@Reality

because we all know that EVGA or XFX would be so ready to admit this was true....look around you mate, every large brand like Microsoft, etc......has lied to us at some point or another. every time a "rumor" starts they always deny it, Sony is another good example, then a few weeks to months later they release it......they straight up LIE to their constituents all the time


so when something of this potential magnatude gets flung about and they are asked do you REALLY expect EVGA to say "Yep, it's true, we are not handling NV parts anymore."

whatever.....
posted by : gravy, 22 July 2008

It's MATROX!!1111

It's not Intel folks. It's Matrox after all these years of awesome 2D graphics. They are ready to flood the market with even more awesome 2D graphic cards!
posted by : bfellow, 22 July 2008

STILL

Even if its not true.

There are some pressing issues.
In response to the 84 86 mobile issues, laptop makers are slowing/ceasing production of laptops with those cards.

ie. dell has stopped selling these two chips on many of their laptops. their new studio laptops use the ati model instead.
same goes for hp

when the two biggest laptop producers all of a sudden switch like this. kinda says something.
posted by : azu, 22 July 2008

Bit me!

Charlie bit me. He did
posted by : Me, 22 July 2008

False

http://www.hardocp.com/news.html?news=MzM4MTcsLCxoZW50aHVzaWFzdCwsLDE=

"We picked up the phone and called both EVGA and XFX. Word is that Charlie’s story linked above is, “Bogus” or "BS," depending on who you listen to."

BS till something is official
posted by : annon, 22 July 2008

Making news on rumors?

If the Inquirer was a newspaper it wasn't even worth using as toiletpaper.
posted by : Violator, 22 July 2008

Nonsense

WTF, Charlie?

The fact that they aren't selling GTX260/280 videocards to the high-end (about 2% of the graphics market) doesn't mean they aren't doing well in their 8 and 9 series!

EVGA and XFX are what they are because of NVIDIA.

Bad Charlie! No cookie for you!
posted by : Aenslead, 22 July 2008

Dropping Exclusivity is different from Defecting from nV

From the sound of things outside the bubble, it's more likely that they're adding a partner than dropping one.

They may drop nV-exclusivity like Gigabyte, ASUS, Gainward et al did, but that's not the same as defecting from nV which would imply a total switch like Visiontek did after their money losing time with nV ended in bankruptcy.

eVGA adding IHVs to their partner list is good for eVGA, especially if nV's margins have been shredded to nothing.

Profiting last year means nothing towards paying the salaries and mortgages this year. If others can give them more profitable options, it makes sense to add them as partners, because they definitely don't owe anything to nV who weren't treating them like a charity and giving them free chips, this is business, if it makes sense to add or drop partners, good for the OEMs.

However I think alot of people including Charlie are reading way more into this. Personally I'd like to see a solid Mfr like eVGA enter more markets, just like Gigabyte and Gainward, but it has nothing to do with nV and everything to do with my view on the qualities eVGA brings to that concept.
posted by : KnightShader, 22 July 2008

Intel? Who remembers Real3D i740

There has been a lot of talk about Intel and the Larrabee but I will believe it when I see it.... I worked directly with Intel and their card partner Real3D on the Starfighter project (i740 chipset) which was Intel's last attempt at add-in graphics cards - it was a joke... Lots of problems and performance was lousy.

As far as the defection - eh? we will see what we see - It has happened before and I am sure it will happen again. That is not really a tough prediction.
posted by : DucRacer, 22 July 2008

This is Pseudo-Journalism

I'll give you one (very good) reason.

WHERE ARE YOUR SOURCES??????

STOP

POSTING

GARBAGE

This site is an utter joke. Just PROVE me wrong by posting sources for your claims.
posted by : Jake, 22 July 2008

RU kidding

Seriously folks, this is the inquirer, not the New York Times. If you take everything you read here that seriously, then perhaps you should spend some more time looking around you.
posted by : DG, 22 July 2008

nope.

as an employee i can say for sure that XFX is not going to leave nvidia.


that's just bullshit!

good job Charlie!

posted by : Chris, 22 July 2008

doesn't mean for current generation

Think about it... Papers are signed... that means that whatever the contract is, it’s for the future. So if a company defects, it does not necessarily mean now. They could have defected to Intel or VIA. XFX and EVGA have a current contract with NVDA for the 260 and 280 parts, and both companies are not going to break that contract. But that does not mean that they can’t add new cards to their lineup; I heard Matrox has a pretty mean card out there now (j/k).

Charlie is one who likes to cheer for the underdogs, and his articles, though not very professional, always tend to entertain. If one day NVDA becomes the underdog, he will cheer for them.

I can see Charlie cheering “RUDY!” in the middle of a quiet theater while watching the movie. He will then exit the theater in tears.
posted by : avt, 22 July 2008

MATROX

Who would have thought that MATROX should rise again.

(should have never thrown away that Matrox Millenium card.... I knew there has to be some kind of value somewhere)
posted by : pixie, 22 July 2008

evga fan

I am a fan of evga. If they defected, my next GPU will be from ATI
posted by : Bharat, 22 July 2008

They defected to Intel-to support Larrabee

They defected to Intel, guys. They will support Intel's Larrabee. Source:
http://www.fudzilla.com/index.php?option=com_content&task=view&id=8544&Itemid=1
posted by : Nvidia Fan Boy, 22 July 2008

Charlie FTW

Another funny comment thread- it's amazing how many people read the Inquerer and say 'Charlie is ruining the Inq'. Charlie is the Inq. The sheer fact so many of you morons are coming back to comment how unfair is Charlie to Nvidia is a proof he will stay, so enjoy! And all of you proving him wrong with [H] article? They know as much as Charlie- NOTHING. It's a rumor. Not a fact, or a statement. A RUMOR.
Wiki: A rumor or rumour (see spelling differences), is "an unverified account or explanation of events circulating from person to person and pertaining to an object, event, or issue in public concern".
Charlie is close to guessing EVGA and XFX will be most likely to defect because of the recent GTX fiasco and cash backs, and because Intel will wind up using more than 1 AIB partner in order to get hundreds of thousands of Larrabee in a quick and organized manner. Who to trust better than Nvidia's top 2 AIB partners- they can provide the volume, and have well known brands that can boost Larrabee's sales, and probably(most likely) Intel will throw some cash at them since they are just getting in. It's all logistics, and no matter what big AIB companies are telling anyone, at least couple of them are lying.
posted by : n1, 22 July 2008

Amstrad rises

FOOLS! This is clearly the new SINCLAIR ZXVGA 2009! 69000but inderface. dddr-81 mamory banks with the unbeatable troll 1000 pratto-magnet!
posted by : Joan Rivers, 23 July 2008

complete BS

This is the kind of BS we've come to expect from Charlie lately. His unsupported, very biased stories have really been getting on my nerves lately. You read the article thinking there will be some substance at some point, but by the time you finish reading you realize the guy is just writing BS off the top of his head. I'm honestly thinking of completely boycotting the inq just because of this (and I've been visiting this website for ~6 years now)
posted by : jimmy, 23 July 2008

i HAVE INFORMATION ON SLITHERING ABOVE

HE HAS A FORK FOR A LEFT HAND
posted by : fLORM, 23 July 2008

Long live the king!

Bring back S3 ViRGE! Multi-texturing and gourad-shading!
posted by : Vertigo, 23 July 2008

The Joke's on us!

I'm beginning to wonder if Charlie's entire Nvidia hate will turn out to be an elaborate ruse and a month down the line he'll star in a TV ad in a skimpy outfit promoting the GTX 280.
posted by : Guttercrawl, 23 July 2008

If this ass doesn't get banned from the site you lost a reader.

I can't belive this post is still even up. What a load of shit this guy is posting utter BS and trying to make people think Nvidia is in the shit so people will buy inferior ATI garbage. This ass should be banned perm. from this site. if I ever read another post by this chode smoker I'm never coming back to this site.
posted by : Matthew Witters, 23 July 2008

BSBSB

its bs,,there is there was nothing said about anything like this happening, you need to get ur facts right or go back to school.
posted by : Mick, 23 July 2008

Sounds like BS to me

If gainward left why are still releasing Nvidia based GPU's. Nvidia would have cut them off if this was true. XFX and EVGA are not leaving Nvidia for intel. Intel doesn't play well with others, and would produce and sell their own products under their own name. In other words. They don't need XFX EVGA.
posted by : Bigdog, 23 July 2008

inquirer is about to be silenced?

wouldn't be surprised if nvidia will take legal steps in the near future.
Maybe nvidia could donate the damage fee to some good cause afterwards and that would make 'm even look better...
Is this kind of garbage something brits have a patent on?
Cause one would think so...
posted by : dreams, 23 July 2008

Are You Kidding ?

Hey Charlie Demerjian are kidding stupid asshole ?? This is completely untrue dubass, don't publish unofficial news.

posted by : TimerRep, 23 July 2008

Sounds likely.

If these manufactures are dropping exclusivity, the story seems extremely likely. AMDs new graphics product line brings a lot to market. Nvidia's product line is over filled with competition cutting margins, and there are worries of product defects in a number of its lines. It only makes sense for the video card manufactures to hedge its bets.

On a similar note I've recently had trouble RMAing newer Abit boards with Nvidia chipsets. Every lga775 NF6x0 board sent back is being offered an Intel chipset based motherboard in return. The AM2 boards with 6 and 7 series chipsets are a bigger area of contention, they have no replacement boards at this time! Weather this is indicative of poor engineering by Abit (likely), or the result of issues in the chipsets themselves, the manufactures are keeping their lips sealed at this time.

Looking at Gigabyte, a company I've only had good luck with, their newest offerings in the AM2+ category are using mostly AMD chipsets and only 2 boards are using NForce.

Charlie, do some good here, jump in these companies RMA departments and tell us the return difference between NForce and the other manufactures chipsets. That would be a damn good story.
posted by : Pete, 24 July 2008
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