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Kobe Bryant Slam Dunks With Latest YouTube Stunt

By Jenna Wortham EmailMay 27, 2008 | 11:47:00 AMCategories: Advertising, Sci-Fi, Video, Viral, Web/Tech  

YouTubers love a good show -- whether it's the brainchild of a viral-marketing campaign or not.

The gravity-defying clip  (right) of Lakers player Kobe Bryant dunking a basketball over a swimming pool full of snakes has tallied nearly 2.5 million since it was first posted last Friday to the video site.

Like the Levi's back-flipping jeans that blazed through the net earlier this month, the hyper-real feat was filmed by Nike as a way to promote a new line of shoe wear debuting this summer.

There's just one catch: Unlike the Levi's ad, there's little question that Nike is behind the video, which features Bryant fooling around with Jackass megapranksters Wee-Man and Party Boy before nailing his stunt. 

Last month, Bryant performed a similarly orchestrated stunt to promote a line of Nike's Hyperdunk footwear. Nearly 4 million YouTubers tuned in to watch Bryant leap-frogging over an Aston Martin convertible.

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