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TECHNICS SL-1210 MK5 Direct Drive Turntable
Industry Standard Professional Direct Drive Turntable in black. Panasonic (the manufacturer of Technics) have announced that production of the world famous Technics SL-1200 and SL-1210 DJ turntables will stop at the end of February 2010, citing an increasing decline in sales as the motivation behind the line’s demise. more below If you are interested in securing a pair of the legendary turntables before they are gone, we have a limited number left in stock at DMC. The SL-1210 MK5 is latest upgrade to the classic Technics SL-1200 turntable, The new improved features include : * Head Shell Stand
Technics have been the industry standard for over 35 years with this turntable. It has been released and re-released over 9 times with different models and numerous other manufacturers have tried to compete with this deck, but above all, the Technics SL-1200 & Technics SL-1210 sit at the top of the list! The Technics SL-1200 and Technics SL-1210 turntables have shaped the world we know today. Featured in the London museum of science and technology they are regarded as a major stepping stone in how music is played and presented.
“I am sorry to say that the manufacture of Technics turntables will end in February (2010). A sad day!” “Japan have come back and said that the turntables are being discontinued all over the world.” "It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables.” In a follow up to our email newsletter sent last week advising of the announcement that the Technics turntables are being discontinued we have provided some more information here as a further clarification of our sources on the news, as there has obviously been a huge amount of interest in the topic on the internet over over the weekend. DMC have been the main retailer of Technics turntables in New Zealand for about 10 years now. We received an email from the NZ Panasonic product manager for Technics, James Petterson (who we have dealt with for many years now), on 19th November advising “I am sorry to say that the manufacture of Technics turntables will end in February (2010). A sad day!”. He advised that February was the last possible month for them to order any more stock. Finding the news too hard to believe we then requested further clarification from him - did this mean Technics were being discontinued just in the New Zealand market or was it a world wide thing? We received a reply from him the following week, on the 25th of November, stating - “Japan have come back and said that the turntables are being discontinued all over the world.” Panasonic New Zealand is actually owned by Panasonic Corporation Japan so this information has in effect come straight from the horse’s mouth. Taking this as confirmation we then emailed out the sad news to you the following day on the 26th. We were unaware at that stage that this was some of the first news of the announcement but we’ve subsequently seen that there have also been similar reports from Australia - "It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables. For Australia this means we will receive our last shipment in March", says Ian North, product manager from Panasonic Australia. In a discussion with James Petterson here in NZ over the weekend it appears that Panasonic Japan have so far advised some of their international distributors (like NZ and Australia) of the Technics news but have not announced it themselves from Japan. With the rapid world wide spread of the news on the internet it would be a good move for Panasonic Japan to come forth with an “Official Announcement” themselves very soon. DJs have supported these Turntables (and therefore their company) for over 35 years now so shouldn’t Japan themselves be letting everyone know this kind of news as soon as possible? Our main hope is that there is enough worldwide support shown for Technics continuing, in the way of petitions, forums, etc, that Panasonic Corporation will bow to international pressure and change their minds - not allowing the legendary decks to become a thing of legend. We will keep you posted as any more news come to hand. |
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